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Forget the new gadget, the latest sneaker drop or another pair of headphones. This Black Friday, plenty of Melburnians might be adding something less expected to the shopping list: clear aligners. Whether you skipped braces as a teenager or your teeth have drifted since, Urban Smile is running a Black Friday offer of $600 off treatment from 4 to 30 November 2026, with plans starting from $2,380 during the sale.
Founded in 2022 by Specialist Orthodontists Dr Sarah Lawrence and Dr Igor Lavrin, Urban Smile focuses on clear aligners and nothing else. It runs three studios, in Brunswick, Hawthorn and Waurn Ponds in Geelong, and the whole process is built around fewer appointments and more of the monitoring done from your phone. Here’s how it works and what the deal covers.
At a Glance
- Anyone who wants a specialist behind the plan: Specialist Plans
- First-timers weighing up their options: Free Consultation
- Busy professionals who hate waiting rooms: Remote Monitoring
- Anyone who wants the full package sorted: What’s Included
1. Treatment Plans Designed by Specialist Orthodontists
Unlike a general dental practice that offers a bit of everything, Urban Smile only does clear aligners. Every treatment plan is designed remotely by one of its two Melbourne-based Specialist Orthodontists, Dr Sarah Lawrence or Dr Igor Lavrin, who between them have designed more than 5,000 clear aligner treatments, according to the brand.
Each studio is staffed by Patient Consultants, Oral Health Therapists and Dental Assistants who work with the orthodontists throughout treatment, so there’s a local team on hand while the specialists set the plan.
- Founded: 2022, Melbourne
- Treatment planning: Specialist Orthodontists Dr Sarah Lawrence and Dr Igor Lavrin
- Focus: Clear aligners only, for teens and adults
- Studios: Brunswick, Hawthorn and Waurn Ponds (Geelong)
2. A Free One-Hour Consultation, No Referral Needed
The first step with Urban Smile is a free, no-obligation consultation, and you don’t need a referral from your dentist to book one. The one-hour appointment covers X-rays, digital photos, a 3D scan and an assessment, so you walk out knowing whether clear aligners suit you and what treatment would involve before you spend anything.
All treatment is subject to clinical assessment and individual suitability, which is exactly what the consultation is for.
- Cost: Free and obligation-free
- Length: About one hour
- Includes: X-rays, digital photos, 3D scan and assessment
- Referral: Not required
3. Fewer Trips to the Studio With DentalMonitoring
Traditional orthodontics means regular check-ups in the chair. Urban Smile swaps most of those for weekly DentalMonitoring scans taken on your smartphone, which the clinical team reviews remotely to check your progress. You still have your local studio team for in-person appointments when they’re needed, but day to day it fits around work rather than the other way around.
- Check-ins: Weekly smartphone scans via DentalMonitoring
- Reviewed by: Urban Smile’s clinical team, remotely
- In-person visits: When needed, at your local studio
4. Whitening, Retainers and Monitoring Included
Extras are where orthodontic quotes tend to creep up. With Urban Smile, eligible treatment plans include take-home teeth whitening (for patients 18 and over), aftercare retainers and DentalMonitoring for the length of treatment, so there’s nothing to organise separately once you finish.
- Teeth whitening: Take-home kit, 18+
- Retainers: Aftercare retainers included
- Monitoring: DentalMonitoring throughout treatment
- Eligibility: Included on eligible treatment plans
How Much Does Urban Smile's Black Friday Deal Save You?
Urban Smile’s clear aligners normally start from $2,980 for non-complex, single-arch treatment. During the Black Friday sale, from 4 to 30 November 2026, the brand is taking $600 off treatment, with plans starting from $2,380.
Flexible payment options are available, including payment plans, and eligible patients may be able to claim private health insurance benefits depending on their cover. The first step is the free consultation, which tells you whether treatment is suitable and what your plan would cost.
Offer available 4 to 30 November 2026. Offer applicable to new patients on dual-arch treatment only. Consultation and clinical suitability required. T&Cs apply. Starting price based on eligible non-complex, single-arch treatment. Treatment outcomes and timelines vary between individuals.
Urban Smile Clear Aligner FAQs
Clear aligners start from $2,980 for non-complex, single-arch treatment, or from $2,380 during the Black Friday sale from 4 to 30 November 2026. Payment plans are available. T&Cs apply.
No. You can book a free, no-obligation one-hour consultation directly, which includes X-rays, digital photos, a 3D scan and an assessment.
Urban Smile has three studios, in Brunswick and Hawthorn in Melbourne and Waurn Ponds in Geelong.
Every plan is designed remotely by Melbourne-based Specialist Orthodontists Dr Sarah Lawrence or Dr Igor Lavrin, with progress tracked through weekly DentalMonitoring smartphone scans.
If straighter teeth have been sitting on the someday list, Black Friday is a reasonable excuse to find out what’s involved. Book a free consultation with Urban Smile to see whether clear aligners suit you, with the Black Friday offer running until 30 November 2026.
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