Best Cyber Monday and Black Friday Deals: A Complete Guide

Black Friday, the monumental sales event, starts on Friday, 29 November, 2024 followed by Cyber Monday on 2 December 2024. As the pinnacle sales weekend of the year, top retailers nationwide offer unmatched deals in the lead-up to Christmas. From fashion to tech, expect sales galore even before the main event, catering to early bird shoppers and those gearing up for seasonal changes. Traditionally after Thanksgiving, in 2024, this shopping extravaganza spans from 29 November to 2 December.

Our Top Picks for Black Friday 2024

From new guitars to floral fragrances, Black Friday has a little something for everyone. To help you make sense of the blockbuster sales period, we’ve pulled together our top picks from across the globe and outlined the must-have deals for this year. Here are our top picks for Black Friday 2024:

BLUETTI Elite 200 V2 All-Powerful Portable Power Station

In Partnership with Bluetti 

Portable Power Station Expert BLUETTI, following the success of their top-selling AC200P (rewarded  “Best Overall Power Station” by CNET), brings forth yet another innovative triumph: the Elite 200 V2 All-Powerful Portable Power Station. Powered by automotive-grade LFP batteries, it offers a remarkable 17 year lifespan and over 6,000 cycles, meeting the rising demand for emergency home backup power, off grid living, RVs, and outdoor adventures.

Whether you’re at home or off the grid, the Elite 200 V2 has you covered with reliable power. With a 2,600W output, it can run essential devices like refrigerators, lights, and microwaves for extended periods, giving you peace of mind during power outages. Its 2,073.6Wh battery can power a 100W refrigerator for up to 16.8 hours. Plus, the Power Lifting Mode boosts output to 3,900W, enabling it to power high-demand devices such as hair dryers and space heaters—perfect for both emergencies and outdoor adventures.

The BLUETTI Elite 200 V2 portable energy solution is now available at a special launch price of USD$1,099, valid until December 2nd. To get an additional 5% discount, use code MANOFMANY on BLUETTI’s official site or code ELITE200V2PR if purchasing on Amazon. Other options to consider include the Elite 200 V2, paired with the Charger 1 Alternator Charger ($1,298), the SP200L 200W Solar Panel ($1,398), or the PV350 250W Solar Panel ($1,598). Enjoy discounts of up to $1,250 off on all three of these premium products, but hurry—these offers are available for a limited time this Black Friday!

Eureka E10s Robot Vacuum and Mop Combo

In Partnership with Eureka

Why do chores when a robot can do them for you? That’s the question and Eureka’s E10s is your answer. Not only does this robot vacuum perform with absolute power and precision, but it looks downright sleek in the process. It also cuts down on costs and helps the environment by using a dust cup in lieu of disposable dust bags. Get one at a generous discount during the brand’s Black Friday sales event.

An ideal gift for yourself or a loved one, the Eureka E10s is equipped with a built-in mop system and carpet detection technology. When it detects a carpet, the mop is lifted to prevent it from getting wet, and the suction power is increased to its maximum to efficiently clean the carpet. Another standout feature is the bagless dust cup. Not only can the cup store dust and debris for up to 45 days, but it also helps save on the cost of dust bags.

From LiDAR navigation to auto mop lifting to powerful 4,000Pa suction to runtime of up to 180 minutes per charge, the Eureka E10s is a titan of performance and convenience. With Black Friday upon us, now is the time to bring this robot vacuum into your life. From November 19th to Dec 2nd, you can purchase it for $499 AUD, which is the lowest price of the year and a discount of nearly 50%.

Price: $499 AUD during the Black Friday sale

Issey Miyake Le Sel d’Issey Eau de Toilette 

In Partnership with Cosmax

With summer fast approaching, now’s the time to find your perfect scent to wear during those sun-filled days and delightfully balmy evenings. This bold fragrance is the perfect way to make a statement, as it pays tribute to a masculinity that’s rooted in nature. It offers a fluid composition that captures the essence of sea and land, blending woody and marine notes. Is there any better reflection of the glorious Australian summer?

At the fragrance’s heart sits an invigorating salt accord, which is elevated by a sprinkle of natural ginger. Notes of laminaria seaweed and oak moss recall turquoise waters, while earthy vetiver and cedarwood ground the scent and give it a solid core. Your summer scent should be both fresh and powerful, which Le Sel d’Issey delivers like a warm Pacific Ocean breeze. 

Price: AUD $159

Fender American Vintage II 1966 Jazzmaster in Lake Placid Blue

In Partnership with Fender

Price: $4,499 AUD (Black Friday Discount 40% – $2,699.40 AUD)

The original Fender Jazzmaster was introduced in the late 1950s to lure jazz players into the realm of solid-body electric guitars. It would soon take off as the instrument of choice in early 1960s surf rock, a subgenre that remains as popular today as ever. Futuristic for its time, the guitar combined traditional Fender design elements with added ergonomic details to deliver a luxurious playing experience. Thanks to the brand’s American Vintage II series, this iconic guitar has been resurrected with painstaking accuracy. Get it in the striking colour of Lake Placid Blue and experience musical history in its purest form.

Not just popular among surf rock guitarists, Fender’s Jazzmaster gained acceptance in everything from indie rock to country over the decades since its inception (ironically, it never took off among jazz players!). As part of the American Vintage II series, this modern-day variant delivers period-accurate features such as the comfortable “C” shape maple neck, a 7.25″ radius round-lam rosewood fingerboard, white neck binding, pearl blocks, single-line tuners, vintage tall frets, a patented “floating” tremolo, and an adjustable bridge with threaded saddles. With Pure Vintage ’66 Jazzmaster pickups comes a downright timeless tone and authentic feel. This is a legendary guitar from a legendary name and it’s available at a discount as part of Fender’s Black Friday Sale. Get one while supplies last.

Serge Lutens Santal Majuscule Eau de Parfum

In Partnership with Cosmax

For the sophisticated gentleman, this scent from Serge Lutens is a statement-making concoction that celebrates the glory of sandalwood, mixed with an intricate blend of Turkish rose and bitter cacao. The rich and full-bodied sandalwood is softened by the powdery influence of cacao, giving the composition (and its wearer) a sense of mystery, while the subtlety of the Turkish rose provides a floral elegance that gifts the scent an almost hypnotic quality. 

The intention with this remarkable Eau de Parfum was to create a fragrance that commands attention not through loudness but rather via a powerful, quiet allure. The final result succeeds in this absolutely, giving the wearer a commanding presence, thanks to an unforgettable fragrance designed for those who appreciate the profound and the extraordinary.

Price: AUD$228

Fender Player Plus Meteora® HH – Belair Blue

In Partnership with Fender

Price: $1799 AUD (Black Friday Discount 50% – $899.50 AUD)

Fusing innovative Fender design with player-centric features and exciting new finishes, the Player Plus Meteora® delivers superb playability and unmistakable style. Powerful Fireball humbucking pickups blend the perfect amount of gain with great string-to-string note clarity, while an S-1 switch activates the coil-split to generate crystal-clear single-coil tones. Would this be a good time to mention the guitar is half off as part of the brand’s epic Black Friday sale?

Offered in the stunning colour of Belair Blue, the Player Plus Meteora® features a satin “C” neck and smooth contours. Thanks to this expert design, the guitar fits your hand like a glove and feels downright comfortable when you put it to work. Features like a 12″ radius fingerboard and 22 medium jumbo frets engender fluid leads and choke-free bends for dexterous playability. There’s also a responsive 2-point tremolo to provide classic vibrato effects for one’s aural pleasure. Meanwhile, locking tuners cultivate rock-solid tuning and make string changes a quick and effortless process.

With classic Fender style, advanced features, and stunning new finishes, the Player Plus Meteora® is the perfect tool to spark your creativity and let you stand out from the crowd. Get one at a whopping 50% discount during the brand’s Black Friday sale. 

Best Black Friday Deals

We’ll be updating our article all weekend so make sure you keep checking back so you don’t miss a thing. Importantly, the race to get sales out has seen Black Friday extend beyond just a one-day event. Many retailers, such as Amazon and Kogan, kick start their sales early, while other sales won’t officially launch until Friday 29 November. Check the official store website before you purchase anything!

Best Tech Deals for Black Friday

Whether you are after a new laptop, desktop, audio device, camera or TV, Black Friday is an excellent time to hunt out a bargain. Retailers such as JB Hi-Fi, BestBuy and Harvey Norman are offering major discounts on headphones, home theatre and more. Check out the best Black Friday tech deals below and be sure to visit our dedicated guide to the best tech deals.

• Amazon Australia
  • 23% off Bose QuietComfort Ultra Bluetooth Headphones (Now $498)
  • Save 45% on RENPHO Muscle Massage Gun (Now $109.98)
  • Save 42% on Bose Smart Soundbar 900 Dolby Atmos (now $800)
  • Save 17% on Anker 737 Power Bank, 24,000mAh 3-Port Laptop Portable Charger (Now $157.95)
  • Save 53% on Lefant Robot Vacuum Cleaner and Mop (Now $259.99)
  • Save 40% on Belkin BoostCharge USB-C Portable Charger 10000mAh Power Bank (Now $35.98)
• DigiDirect – Huge Savings across Microsoft, Samsung and More
  • Save $269.90 on Microsoft Surface Pro (11th) Copilot+ 13″ Snapdragon X Elite 16GB 512GB (Now $2,429.10)
  • Save $18.63 on OtterBox 2m USB-C to Lightning Premium Pro Fast Charge Cable (Now $30.27)
  • Save $46,49 on Microsoft Surface Pro Keyboard (11th Edition) with Pen Storage (Now $263.46)
  • Save $249.90 on Microsoft Surface Laptop 13.8″ Snapdragon X Elite/16GB/512GB SSD (Now $2,249.10)
  • Save $129.80 on Nikon CoolShot Lite Stabilized Laser Rangefinder (Now $519.20)
  • Save $187 on Canon EOS R100 Mirrorless Camera with RF-S 18-45mm Lens (Now $862)
  • Save $131.52 on Samsung T7 Shield 1TB USB 3.2 Portable SSD (Now $165.47)
  • Save $74.99 on Microsoft Surface Pro Keyboard (11th Edition) with Slim Pen 2 (Now $424.96)
  • Save $164.70 on Microsoft Surface Pro 9 13″ i5/8GB/128GB SSD 2 in 1 Device
  • Save $649.50 on AUTEL EVO Nano Plus Standard Package (Now 649.50)
  • Save $104.70 on Xiaomi Redmi 12 256GB (Now $244.30)
• Segway-Ninebot – Up to $700 off this Black Friday
  • Save $100 on Segway-Ninebot C2 Lite (Now $299)
  • Save $100 on Segway-Ninebot C2 Pro (Now $499)
  • Save $300 on Segway-Ninebot E2 Pro (Now $599)
  • Save $300 on Segway-Ninebot GoKart Pro 2 (Now $3,399)
• Therabody – Sales on recovery techwear and massage guns
  • 50% off Therabody Smartgoggles (Now $149)
  • 43% off Therabody Mini massage gun (Now $199)
  • 31% off Therabody Recovery Air Jetboots (Now $899)

Best Apple Sales for Black Friday

To make the most of the sales period, we have rounded up the best Apple deals you can snag this Black Friday. Get your hands on fan favourites like iPhones, iPads, Apple Watches, AirPods and even accessories like iPhone cases and Magic Keyboard, for significantly less.

• Amazon Australia – Black Friday savings across a huge range of Apple Products
  • Save 11% on Apple AirTag 4 Pack (Compatible with iPhone and iPad)
  • Save 12% on Apple AirPods (3rd Generation) with Lightning Charging Case
  • Save 13% on Apple AirPods Max – Space Grey
  • Save 13% on Apple AirPods Pro (2nd Generation) with MagSafe Case (USB‑C)
  • ​​​Save 8% on Apple iPhone 15 Pro (128 GB) – Blue Titanium (Now $1,709.66)
  • Save 12% on Apple iPhone 15 Pro (128 GB) – White Titanium (Now $1,622.80)
  • Save 10% on Apple iPhone 15 Pro (512 GB) – Blue Titanium (Now $2,149.00)
  • Save 13% on Apple iPhone 15 Pro Max (1 TB) – Natural Titanium (Now $2,531.80)
  • Save 17% on Apple iPhone 14 Plus (128 GB) – Yellow (Now $1,249)
  • Save 13% on Apple iPhone 13 (512GB) – Starlight (Now $1,429)
  • Save 22% on Apple iPhone 12 (128GB) – Black (Now $847)
• DigiDirect – Save $151 on Apple iPad 10.2″ Wi-Fi 64GB Silver (9th Gen) (Now $396)

Best Fashion Deals Black Friday

With retailers such as THE ICONIC, Myer, and David Jones likely to offer huge savings on big-name brands, Black Friday is the perfect time for a wardrobe refresh. Check out some of our top picks below and be sure to head over to our dedicated fashion deals page on Friday 29 November for all the latest.

• Angus and Grace Golf – Up to 60% off apparel
  • $36 off Men’s Fleece Jumper (Now $144)
  • $36 off Crewneck Jumper (Now $144)
  • $36 off Knit Crewneck (Now $144)
  • $24 off Short Sleeve Mock Neck (Now $96)
  • $180 off Trousers Khaki (Now $120)
• Rebel Sport – Buy One Get One Half Price Select PUMA Clothes
• Rebel Sport – Up to 50% off select Garmin Smartwatches
• 1001 Optical – Up to 50% off
• STAX – Up to 70% off
  • $39.98 off Men’s Tank
  • $23.98 off Classic Crew
  • 50% off Men’s Cursive Tee
• CurrentBody
  • 30% OFF CurrentBody Skin LED Complete Kit
  • 25% OFF CurrentBody Skin Special LED Kit
  • 30% OFF ZIIP Superior Set
• Ryderwear – Up to 80% off sitewide!
• Myer
  • 30% off the Converse Chuck Taylor All Star Lift Hi Top Sneaker in Black/White
  • 30% off women’s and men’s sleepwear
  • $40 off Aquila Cody Leather Chelsea Boots in Black
  • $30 off Aquila Thiago Loafers in Cognac
  • $160 off Oxford Gage Goodyear Welted Chelsea Boots in Chocolate
  • 50% off Puma CA Pro Sneaker in White/Mist
  • 50% off Reebok LX2200 Sneaker in Chalk/Blue
  • 51% off Vans Asher Checkers Sneaker in Black/Natural
  • $25 off Blundstone Orginal Black Boot
  • 51% off Vans Filmore Hi Suede Canvas Sneaker in Black/White
  • 50% off Converse Chuck Taylor All Star Malden Street Crafted Patchwork Shoes in Red
  • 46% off Converse Chuck Taylor All Star Hi Shoe in Green
  • 44% off adidas Supernova 2.0 X Parley Sneaker in Taupe
  • 45% off adidas Solarglide 6 Shoes in Red
• Amazon Australia
  • Save 50% on Garmin Forerunner 955, Black, GPS Fitness Smartwatch (Now $499)
• Fossil Australia
  • 30% off full price items
  • Flat 60% off outlet items

Black Friday Appliance Sales

With massive savings across white goods, kitchen appliances and household staples, the annual event is the perfect time to finally upgrade those big-ticket items without breaking the bank. This year, you can score a bargain on electrical products and essential appliances like fridges, dishwashers, washing machines, air fryers and vacuum cleaners, from the biggest brands and leading retailers like Harvey Norman, Bing Lee and JB Hi-Fi.

• Nespresso – Celebrate The Season – Free Coffee For You
  • $161 off Vertuo Pop+ coffee machine (Now $349)
  • $112 off Essenza Mini Coffee Machine Starter Kit (Now $309)
• Gozney – Up to 20% Gozney’s range
  • $120 off Gozney Arc Pizza Oven (Now $1,079)
  • $150 off Gozney Arc XL Pizza Oven (Now $1,349)
  • $300 off Gozney Dome Pizza Oven (Now $2,699)
  • $500 off Gozney Dome S1 (Now $1,999)
  • $160 off Gozney Roccbox (Now $639)
• Dyson
  • Save $750 off Dyson Purifier Big+Quiet Formaldehyde – 50% off RRP!
  • Save $450 off Dyson Gen5 Detect Complete vacuum
  • Save $450 off Dyson v8 Absolute vacuum
  • Save $400 off Dyson v11 Advanced vacuum
  • Save $400 off Dyson 360 Vis Nav robot vacuum
  • Save $200 off Dyson Pure Hot+Cool Link
  • Save $200 off Dyson Purifier Cool
  • Save $150 off Dyson Supersonic hair dryer
  • Save $150 off Dyson Corrale hair straightener
  • Save $100 off Dyson OnTrac Headphones
  • Save $100 off Dyson Airwrap multi-styler and dryer
• Mitre 10 Hardware
  • Save $30 on ROK 1200W Wet & Dry Vacuum
  • Save $20 on Rockwell 1100W 210mm Compound Mitre Saw
  • Save $90 on Weber Family Q3100N + BBQ (red or black)
  • Save $10 on Stanley FATMAX V20 18V 2-Piece Kit
  • Save $80 on Gainsborough Haven Smart Lever Entrance Lock
  • Save $59 on Neta 25mm Retractable Hose Reel
  • Save $17.95 on Sabco Super Swish Xtra Mop
  • Save $26 on ROK 2 in 1 Pedestal & Floor Fan 450mm
  • Save $100 on Trulock 2 Door Steel Cabinet
  • Save $200 on Cayman Wicker Bench Seat
  • Save $48 on Cartia 400mm Romina Square Semi Recessed Basin
  • Save $95 on GreenLeaf Large Pet Kennel
  • Save $10.99 on Bronte Large Beach Bag
• Myer
  • 50 % off the Jamie Oliver by Tefal Cooks Classic Induction Frypan Twin Set
  • 47% off the DeLonghi Magnifica Fully Automatic Coffee Machine
  • 40% off The Cooks Collective Classic Non-Stick 10 Piece Cookset
  • 30%off the Breville The Barista Express Coffee Machine BES870BSS
• EcoFlow
  • DELTA 2 – Now $1,099, originally $1,999 (45% off)
  • DELTA Pro – Now $3,999, originally $6,599 (39% off)
  • RIVER 2 Pro – Now $799, originally $1,299 (38% off)
  • DELTA 2 Max and 800W Alternator Charger – Now $2,798, originally $3,798 (26% off)
  • EcoFlow 800W Alternator Charger (drive and charge portable power solution)– Now $499, originally $799 (38% off)
  • EcoFlow WAVE 2 (portable air conditioner) – Now $1,299, originally $1,999 (35% off)
  • EcoFlow GLACIER (portable refrigerator) – Now $1,299, originally $1,499 (13% off)
  • EcoFlow POWER HAT (solar powered hat) – Now $159, originally $179 (11%)
• David Jones – Special early-bird deals on electrical goods, luggage and mattresses
  • $250 off Dyson Airwrap Origin Multi-Styler & Dryer (Now $499)
  • $80 off Smeg KLF03WHAU ’50s Style 1.7L Variable Temperature Kettle (Now $169)
  • $580 off Dyson Gen5 Detect Absolute Stick Vacuum (Now $969)
  • 55% off the SRRP of a great range of selected mattresses and bases from Sealy Posturepedic
  • Save 40% on the RRP of suitcases from Samsonite, American Tourister, Antler and Delsey (excludes American Tourister, Skittle and Little Curio)
  • Save 50% on the RRP of Samsonite Hi-Fi and Antler Logo suitcases.
  • Save up to 30% on selected kitchen appliances from Smeg, KLF03 Kettle and TSF01 2 Slice Toaster (Now $169)
  • Save $620 on Breville BES980BKS the Oracle Manual Coffee Machine in Black Sesame (Now $1,879)
  • Save $105 on Breville BES870BKS the Barista Express Manual Coffee Machine in Black Sesame (Now $594)
  • Save up to 40% on selected air fryers from Tefal, EY901H Dual Easy Fry Essential 8.3L XXL Air Fryer (Now $179)
  • Save up to 35% on selected home appliances from Dyson
• iRobot – Up to 40% off its extensive range of robot vacuum & mop models
  • Roomba 692 Robot Vacuum was $499, now $299
  • Roomba Combo Essential Robot Vacuum & Mop was $499, now $399 (NZD $499)
  • Roomba Combo i5+ Robot Vacuum & Mop was $899, now $699 (NZD $849)
  • NZ MARKET ONLY: Roomba Combo J5+ Robot Vacuum & Mop was NZD $1399, now NZD $799
  • Roomba Combo j7+ Robot Vacuum & Mop was $1499, now $1249 (NZD $1399)
  • Roomba Combo j9+ Robot Vacuum & Mop was $1899, now $1599 (NZD $1799)
  • Roomba Combo® 10 Max robot + AutoWash dock was $2199, now $1899 (NZD $2199)
• Turf & Needles
  • Save up to 25% off Mattresses
  • Save up to 20% off Select Accessories

Black Friday Gaming Deals

While getting your hands on always in-demand consoles like Sony’s PS5 or the Xbox Series X, retailers will update their websites with stock information regularly during the Black Friday and Cyber Monday period. Also on offer are racing wheels, games, gaming headsets and gaming monitors so you can play uninterrupted.

• Target
  • Disney Sorcerers Apprentice – $15 – 67% below RRP 
  • Dixit – $29 – 27% below RRP
• Myer – Up to 20% off LEGO
  • Save 25% on LEGO Technic Mercedes-Benz G 500 PROFESSIONAL Line 42177
  • Save 26% on LEGO Icons Dune Atreides Royal Ornithopter 10327
  • Save 22% on LEGO Technic Volvo FMX Truck & EC230 Electric Excavator 42175
  • Save 24% on LEGO Art Hokusai The Great Wave 31208
  • Save 25% on LEGO Star Wars TM Tantive IV 75376 in Multi
  • Save 22% on LEGO Star Wars TM R2-D2 75379 in Multi
  • Save 20% on LEGO Technic Mercedes-AMG F1 W14 E Performance 42171 in Multi
  • Save 10% on LEGO Icons Land Rover Classic Defender 90 10317
  • Save 20% on LEGO Star Wars TM Millennium Falcon 75375 in Multi
• Amazon Australia
  • Save 43% on LG 27GS50F-B – 27” Ultragear FHD 180Hz Gaming Monitor (Now $169)

General and Travel Black Friday Deal

• Tiny Away – 22% off all bookings until November 30. Use promo code BLACKFRIDAY22
• Kingpin Bowling, Laser Tag and Arcades
  • Double Dollars (29–30 November) for use in the state-of-the-art arcade
  • 20% off Online Bookings for activities such as bowling, AR darts, laser tag, escape rooms, karaoke and more. (29 November–2 December)
  • 10% off Gift Cards (1–2 December)
• Sheridan Outlet – 50% off Sheridan, plus an extra 20 per cent off for members
• Yinahla – 25% off the range
• Antler
  • Save 50% on Large Luggage (Now $190)
  • Save 50% on Medium Luggage (Now $170)
  • Save 50% on Expandable Carry-on Luggage Set (Now $510)
  • Save 50% on Expandable Carry-on Luggage – Stamford 2.0 (Now $197.40)
  • Save 50% on Large Suitcase – Clifton (Now $199.50)
  • Save $99.60 on Chelsea overnight bag in navy (Now $149.40)
  • Save $77.70 on Soft Stripe Underseat (Now $181.30)
  • Save $167.40 on Prestwick wheeled holdall (Now $111.60)
• Budget Australia – Rent a car for 3 or more days, and we’ll cover the daily base rate on your 3rd rental day.
• Budget Australia – Rent for 7 days and only pay for 5 (that’s 2 days free!)
• IHG Hotels & Resorts – Up to 25% off on hotel and resort bookings worldwide
  • One Rewards Members receive a 25% discount on global bookings
  • Non-members receive 17% off
  • Up to 40% Off at Iberostar Beachfront Resorts

What is Black Friday?

For the uninitiated, Black Friday is the informal name for the Friday following Thanksgiving Day in the US. For years, American businesses have offered massive discounts on select products, with some stores opening at midnight to pandemonium. As a result of the major boost in sales, the Black Friday shopping event has now moved global, with other countries offering huge savings and online deals. In Australia, the rise of Black Friday has been steady, with retailers cashing in on the pre-Christmas rush.

When is Black Friday?

Black Friday, celebrated the day after Thanksgiving, falls on Friday, 29 November 2024 this year. Recognized both in the US and internationally, it’s renowned for major sales and discounts. While traditionally a one-day event, some retailers extend deals throughout the weekend. It’s advisable to shop early, as top discounts often sell out fast. For reference, Black Friday 2023 was on 24 November. In 2024, deals run from 29 November to Cyber Monday on 2 December.

Why Do They Call it Black Friday?

According to reports, the term ‘Black Friday’ was first used on Sept. 24, 1869, when two investors, Jay Gould and Jim Fisk, drove up the price of gold and caused a crash that day. Allegedly, the move caused the stock market to drop 20 per cent and foreign trade stopped.

From there, the phrase changed hands a few times. In the 1950s, Philadelphia police used Black Friday to refer to the day between Thanksgiving and the Army-Navy game. Massive hordes of shoppers and tourists went to the city, forcing police officers to work long hours to cover the crowds and traffic. Nowadays, we know Black Friday as the day after Thanksgiving, when stores open early and offer various sales. The reference to Black Friday comes in the sense that businesses move from ‘in the red’ to ‘in the black’ (profitable) that day.

Does Australia Have Black Friday?

Without the Thanksgiving marker or any public holidays, Black Friday is not historically a major event in Australia. That being said, the boost in interest has seen the shopping event grow in popularity in recent years.

Now, you can see a wealth of high-street and online retailers jumping in on the action, offering major discounts across a wide selection of products and end-of-season sales. For the most part, Aussie retailers focus on Cyber Monday sales, the Monday after Black Friday, but a lot of great Black Friday deals are to be had for savvy shoppers. Every year, retail giants like Amazon Australia and Kogan launch thousands of deals on everyone’s favourite brands and products, and this year is no different.

New research from ING suggests that Aussies will spend just over AUD$12.7 billion on sales nationwide across all categories (clothing, jewellery, furniture, appliances, technology, household essentials). This figure represents an increase from last year’s projected spend of $10.8 billion, with approximately 11.5 million Australians reportedly intending to shop the sales this year – an increase of 17 per cent since 2020.

Black Friday FAQs

Additional Considerations

While the discounts listed here are accurate at the time of publishing, we will keep updating our pages with deals as they come in, so keep your eyes peeled for the latest sales. In the meantime, here are a few things to keep in mind when shopping during this period:

• Kogan First Members get a higher discount than non-members, on listed sale items. It might be worth signing up to unlock even bigger savings.
• All sales are subject to stock availability, so make sure you get in quick to snag the best offers.
• Some retailers offer discount codes, so these will need to be applied at checkout to activate the deal.
• Stay safe when shopping online – while all the deals included here are from reputable and trusted brands and retailers, it’s important to be alert. Never share account information or OTP details, don’t refresh the payment page during a transaction and if a link looks even slightly suspicious, don’t click on it.