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200+ Best Black Friday Men’s Fashion Deals: Sneakers, Watches and Fragrances

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By Naman Singh - Guide

Published: 29 Nov 2024

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In need of a new wardrobe? Black Friday fashion sales are the perfect opportunity to clear out your old and tired aesthetic and start shopping for a fresh new look. The warmer weather is just kicking off, so give your apparel a much-needed makeover with our list of the top Black Friday and Cyber Monday deals in men’s fashion. Across the sales period, retailers like THE ICONIC, Myer and David Jones are likely to be offering huge savings on big-name brands, so you can spring clean your wardrobe and restock on essentials like clothes, shoes and accessories. Importantly, the deals won’t kick off until Friday 29 November, so keep an eye out for promotions as they come through.

Our Top Picks for Black Friday Fashion Deals

• Best deal on clothing and apparel: Up to 60% off Angus and Grace apparel
• Best deal on sneakers and shoes: 25% off adidas Samba OG
• Best fragrance deal: 20% off YSL Black Opium Illicit Green Eau De Parfum
• Best deal on watches: $2,350 off TAG Heuer Aquaracer Professional 1000 45mm (Now $7,300)

Clothing and Apparel Deals

This year, our lineup also includes skincare products if you’re into summer self-love. With a wide selection of sales on all things men’s fashion, you can style your whole wardrobe from head to toe without a hefty price tag. Here are the best Black Friday sales on men’s fashion.

• THE ICONIC – Huge savings across Men’s, Women’s, Wellness and Home
  • Savings on Dickies apparel
    • 30% off Dickies 874 Original Work Pant (Now $62.99)
    • 30% off Dickies 872 Slim Tapered Work Pant (Now $62.96)
    • 30% off Dickies Relaxed Fit Carpenter Denim Shorts (Now $69.99)
    • 30% off Dickies Down South Shirt (Now $69.99)
  • Save 50% on Polo Ralph Lauren apparel
    • 30% off Polo Ralph Lauren The Iconic Oxford Shirt (Now $146.29)
    • 30% off Polo Ralph Lauren Classic Fit Crew Neck T-Shirt (Now $62.30)
    • 30% off Polo Ralph Lauren Custom Fit Mesh Polo (Now $111.30)
    • 30% off Polo Ralph Lauren Classic Fit Jersey Long-Sleeve T-Shirt (Now $83.30)
    • 30% off Polo Ralph Lauren Classic Fit Jersey Long Sleeve T-Shirt (Now $83.30)
    • 30% off Polo Ralph Lauren Cotton Oxford Sport Shirt (Now $146.30)
    • 30% off Polo Ralph Lauren Custom Fit Striped Linen Shirt (Now $167.30)
    • 30% off Polo Ralph Lauren Cotton Chino Cap (Now $69.30)
    • 30% off Polo Ralph Lauren Double Knit LS Sweat Top (Now $153.29)
  • Save 30% on Carhartt items
    • 30% off Carhartt SS Pocket T-Shirt (Now $55.96)
    • 30% off Carhartt Michigan Coat (Now $258.96)
    • 30% off Carhartt Simple Pants (Now $146.96)
    • 30% off Carhartt Master Pants (Now $153.96)
    • 30% off Carhartt Single Knee Pants (Now $188.96)
    • 30% off Carhartt Sid Pants (Now $153.96)
    • 30% off Carhartt Detroit Jacket (Now $307.96)
    • 30% off Carhartt LS Madison Cord Shirt (Now $132.96)
    • 30% off Carhartt Chase Sweat (Now $125.96)
• adidas – Huge Black Friday clothing sale
  • 30% off Adicolor Contempo Crew French Terry Sweatshirt (Now $98)
  • 20% off Adicolor Woven Firebird Track Pants (Now $88)
  • 30% off Trefoil Essentials Hoodie (Now $70)
  • 30% off Adicolor Classics Trefoil Crewneck Sweatshirt (Now $63)
  • 40% off Own the Run Shorts (Now $36)
  • 40% off Ultimate365 Golf Pants (Now $72)
  • 40% off Go-To Printed Golf Shorts (Now $78)
  • 30% off All SZN Fleece Graphic Sweatshirt (Now $63)
  • 30% off Adicolor Contempo French Terry Sweat Pants (Now $98)
  • 40% off Trefoil Hoodie (Now $84)
  • 40% off Adicolor Classics 3-Stripes Tee (Now $33)
  • 40% off Designed for Training Shorts (Now $39)
  • 40% off Z.N.E. Full-Zip Hooded Track Jacket (Now $84)
  • 30% off Best of adidas Training Bomber Jacket (Now $175)
  • 20% off Adicolor Classics Cutline Pant (Now $96)
  • 40% off Adicolor Classics Firebird Track Pants (Now $72)
• New Balance – Men’s Clothing Black Friday Sale
  • 49% off Athletics Cotton Long Sleeve (Now $33)
  • 49% off Sport Essentials Fleece Crew (Now $38)
  • 50% off Athletics French Terry Crew (Now $50)
  • 50% off AC Tapered Pant 29″ (Now $50)
  • 50% off Sport Essentials Fleece Jogger (Now $45)
  • 50% off Athletics Heat Grid 1/2 Zip (Now $60)
  • 40% off Sport Essentials Short 5″ (Now $30)
  • 33% off Athletics Relaxed Grandma T-Shirt (Now $40)
  • 50% off Athletics Standard Pant 30″ (Now $65)
  • 32% off Tech Knit Hoodie (Now $95)
• UNIQLO – Black Friday Thank You Sale
  • Win a Trip to Japan for Two – Spend $50 between 26th November – 2nd December and become an app member for your chance to win two return flights with ANA Airlines, plus a delightful three-night stay at The Tower Hoshino Resorts, Tomamu.
  • $5 off Uniqlo U AIRism Cotton Oversized Crew Neck Half Sleeve T-Shirt (Now $19.90)
  • $5 off AIRism Cotton Crew Neck Striped T-Shirt (Now $14.90)
  • $10 off 100% European Premium Linen Long Sleeve Shirt (Now $49.90)
  • $10 off Sweatshirt (Now $39.90)
  • $10 off Dry Stretch Easy Shorts (Now $19.90)
• Foot Locker – Men’s apparel sale
  • $40.05 off Jordan Essentials Member Fleece Pant (Now $54.95)
  • $20.05 off Nike LeBron X Liverpool M90 T-Shirt (Now $44.95)
• Ben Sherman – Big savings across men’s clothing and accessories
  • 50% off Signature House Check short sleeve shirt (Now $55)
  • 50% off Signature House Check long sleeve shirt (Now $60)
  • 50% off Brushed Plaid Check long sleeve shirt (Now $60)
  • 50% off Signature Tipped Tee (Now $30)
  • 50% off Churchill Backpack (Now $59.98)
• Gazman – Savings on shorts, polo shirts, pants and accessories
  • $49.95 off High Flex Half Zip Knit (Now $59.95)
  • $60 off Linen Blend Stripe Shorts (Now $39.95)
  • $79.05 off GAZFLEX Technical Vest (Now $69.95)
  • $69.05 off Breton Stripe Rugby Jumper (Now $49.95)
  • $50 off High Flex V Neck Knit (Now $49.95)
  • $40 off Tailored Plain Casual Oxford Long Sleeve Shirt (Now $59.95)
  • $41.70 off Pure French Linen Long Sleeve Shirt (Now $97.30)
• STAX – Up to 70% off
  • $39.98 off Men’s Tank
  • $23.98 off Classic Crew
  • 50% off Men’s Cursive Tee
• Angus and Grace Golf – Up to 60% off apparel
  • $36 off Men’s Fleece Jumper (Now $144)
  • $36 off Crewneck Jumper (Now $144)
  • $36 off Knit Crewneck (Now $144)
  • $24 off Short Sleeve Mock Neck (Now $96)
  • $180 off Trousers Khaki (Now $120)
• Rebel Sport – Buy One Get One Half Price Select PUMA Clothes
• 1001 Optical – Up to 50% off
• Ryderwear – Up to 80% off sitewide
• Peppermayo – 30% off sitewide
• David Jones – Biggest Black Friday sale ever (Commencing November 21)
  • Save 30% on full-priced men’s fashion from Gant, Tommy Hilfiger, Lacoste, Nautica, Levi’s, Superdry, The North Face, Nana Judy, EA7, Helly Hansen, Calvin Klein Jeans, Ksubi, Champion, Ben Sherman, Jack & Jones, Paul & Shark, Boss Orange, Armani Exchange, Scotch & Soda and more.
  • Save 25% on full-priced men’s fashion from Neuw Denim, G-Star, Nudie Jeans, Diesel, Fred Perry, Carhartt WIP, Deus Ex Machina, Assembly Label, Boss Green. Saturdays NYC and more.
  • Save 30% on full-priced men’s shoes from Julius Marlow, Tommy Hilfiger, Hush Puppies, Aquila, Wild Rhino, Lacoste, Ted Baker, Sperry Top-Sider, Reebok and Gant.
  • Save 30% on full-priced men’s accessories from Alta Linea, Tommy Hilfiger, Calvin Klein, Ted Baker, Ben Sherman, Brixton, Geoffrey Beene, Buckle, Gentlemens Hardware, Hugo by Hugo Boss and Gant (belts only).
  • Save 30% on a range of full-priced men’s underwear, sleepwear and socks.
  • Save 25% on selected men’s swimwear from Tom & Teddy, Vacay, Speedo, Mosmann, Adidas, Emporio Armani Swim, Boss Swim, The Rocks Push, Tolu and Swims.
  • Save 25% on full-priced men’s suiting from Joe Black, Uberstone, Flinders, Ted Baker, and Simon Carter.
  • Save 30% on men’s business shirts from Calvin Klein, Van Heusen, Geoffrey Beene, Abelard, James Harper, Hardy Amies and Eton.
  • Save 40% on full-priced men’s fashion from Benetton, Sisley, David Jones Collection and Calvin Klein Swim.
  • Save 30% on full-priced men’s luxury apparel from Pal Zileri, Paul Smith, HUGO by Hugo Boss, Eleventy, Altea, Tiger of Sweden, Digel and Reiss.
  • Save 20% on full-priced men’s styles from R.M. Williams.
  • Save 50% on full-priced men’s fashion from Brooks Brothers.
• InStitchu – Black Friday specials on suiting
  • $699 Custom, Tailored Essentials Range Suits (Save up to $550)
  • Up to 25% Off Weddings
  • Save 15% off the Rome Package
  • 5 Custom Shirts For The Price of 4: Venice Package
  • Save 20% off the Naples package
  • Save 25% off the Milan Package

Black Friday Sneaker and Shoe Deals

Sneakerheads have their own community, and any die-hard, sneaker-lover will tell you that your look is incomplete without the right pair. While newer versions of popular ranges like Jordans or Air Maxs can be heavy on your wallet, shopping for your favourite sneakers during a bargain period like Black Friday can mean you can get your hands on some stylish footwear for a decent discount. Other types of men’s shoes are also available at significantly reduced prices so you can shop the whole look for less.

• THE ICONIC – Up to 40% off sneakers and shoes
  • Save 40-50% on Dr Martens select items
    • 40% off Dr Martens Unisex 1461 Nappa 3-Eye Shoes (Now $179.99)
    • 40% off Dr Martens 1461 Bex Shoes (Now $191.99)
    • 30% off Dr Martens 2976 Chelsea Boots – Unisex (Now $223.99)
    • 40% off Dr Martens Unisex 1461 Smooth DMC Shoes (Now $179.99)
    • 40% off Dr Martens Voss Quad Sandals – Women’s (Now $161.99)
    • 40% off Dr Martens 2976 Chelsea Boots – Unisex (Now $191.99)
  • Save 40-50% on Converse select items
  • Save 40-50% on Uggs select items
  • Save 30% on Stanley items
    • 30% off Stanley Quencher H2.0 800ml (Now $49)
  • Save 40-50% on select sneakers by Nike, Vans, New Balance and adidas
    • 30% off Vans Old Skool (Now $90.99)
    • 30% off New Balance 530 (Now $112)
• adidas – Massive Black Friday sneaker sale
  • 20% off Samba OG – Core White / Grey Two / Cream White (Now $144)
  • 25% off Samba OG – Cloud White / Green / Supplier Colour (Now $135)
  • 20% off Gazelle 85 – Royal Blue / Cloud White / Gold Metallic (Now $160)
  • 20% off Puig Samba – Cloud White / Core Black / Gum (Now $136)
  • 20% off Gazelle Indoor – Night Cargo / Alumina / Gum (Now $160)
  • 30% off Ozweego – Bliss / Bliss / Bliss (Now $140)
  • 30% off Galaxar Run – Cloud White / Core Black / Screaming Orange (Now $98)
  • 30% off Nizza RF High – Cloud White / Cloud White / Off White (Now $105)
  • 30% off Superstar – Core Black / Cloud White / Core Black (Now $119)
  • 40% off Adilette Shower Slides (Now $30)
• New Balance – Up to 50% off sneakers and shoes
  • 38% off 574 – Linen with Light Mushroom and White (Now $99)
  • 32% off FuelCell Propel v5 (Now $130)
  • 30% off Fresh Foam 680 v8 (Now $112)
  • 30% off 530 – Moonbeam with Sea Salt (Now $112)
  • 34% off 480 – White with Graphite (Now $99)
  • 26% off 1906R (Now $170)
  • 28% off T500 (Now $130)
  • 29% off RC42 (Now $120)
• Foot Locker – Black Friday sneaker sale
  • $40.05 off Jordan 1 Low – Black-Fire Red-Cement (Now $119.95)
  • $50.05 off Nike Tuned 1 – Black-Black-Cyber – ‘CYBER’ (Now $199.95)
  • $50.05 off Asics Gel-Quantum 360 VIII – Black-Pink Glo (Now $199.95)
  • $60.05 off Nike Dunk Low Retro – White-Dusty Cactus-Black (Now $99.95)
  • $100.05 off Nike Air Force 1 ’07 – Wolf Grey-Uni Blue-White (Now $99.95)
  • $90.05 off Nike Air Force 1 ’07 LV8 – Black-Smoke Grey (Now $99.95)
  • $80.05 off Nike Air Max 1 ESS – White-Black-Summit White (Now $119.95)
• Myer
  • 30% off the Converse Chuck Taylor All Star Lift Hi Top Sneaker in Black/White
  • 30% off women’s and men’s sleepwear
  • $40 off Aquila Cody Leather Chelsea Boots in Black
  • $30 off Aquila Thiago Loafers in Cognac
  • $160 off Oxford Gage Goodyear Welted Chelsea Boots in Chocolate
  • 50% off Puma CA Pro Sneaker in White/Mist
  • 50% off Reebok LX2200 Sneaker in Chalk/Blue
  • 51% off Vans Asher Checkers Sneaker in Black/Natural
  • $25 off Blundstone Orginal Black Boot
  • 51% off Vans Filmore Hi Suede Canvas Sneaker in Black/White
  • 50% off Converse Chuck Taylor All Star Malden Street Crafted Patchwork Shoes in Red
  • 46% off Converse Chuck Taylor All Star Hi Shoe in Green
  • 44% off adidas Supernova 2.0 X Parley Sneaker in Taupe
  • 45% off adidas Solarglide 6 Shoes in Red

Best Fragrance Deals for Black Friday

Your attire is not just what you wear, it’s also how you wear it makes a big difference. Gone are the days when accessories were just for a single gender. Items like bracelets and bands for men continue to grow in popularity. In line with the jewellery, many would argue that nothing can beat a statement watch to add a stylish, classic touch to your outfit. If you’re looking to up your scent game, then there are also deals available on a huge range of men’s fragrances.

• Who is Elijah – Up to 40% off everything
  • $53.70 off Nomad woody fragrance (Now $125.30)
  • $53.70 off Cherry Fiesta fragrance (Now $125.30)
  • $53.70 off Electric Soul floral fragrance (Now $125.30)
  • $54 off The Collective Vol. 1 (Now $81)
• Sephora – Black Friday fragrance deals
• Myer – 20% off YSL Black Opium Illicit Green Eau De Parfum (Now $112)
• My Perfume Shop – 100+ Black Friday fragrance deals
• Jo Malone – Frangrance deals across Cyber Weekend

Best Black Friday Deals on Watches and Accessories

While luxury brands aren’t particularly known for their blockbuster sales, Black Friday does offer a rare opportunity to snag a timepiece for a bargain. Brands such as Seiko and Timex will offer discounts, while retailers like Amazon and THE ICONIC tend to offload end-of-season stock during this period. Here are the best Black Friday deals on watches.

• Gregory Jewellers – Sales on Tissot, Rado and more
  • $105 off Tissot Seastar 1000 36mm (Now $590)
  • $98 off Tissot Carson Premium Lady Moonphase 32mm (Now $552)
  • $1,175 off Raymond Weil Freelancer Diver 42.5mm (Now $3,525)
  • $625 off Seiko Prospex 1968 “Diver’s Reinterpretation” GMT 42mm (Now $1,875)
  • $206 off Seiko Prospex Turtle “Tropical Lagoon” 45mm (Now $619)
  • $938 off ORIS Big Crown X Cervo Volante 38mm (Now $2,812)
  • $3,501 off Zenith Defy Classic Midnight 36mm (Now $9,999)
  • $830 off TAG Heuer Aquaracer Professional 200 40mm (Now $3,320)
  • $1,470 off Longines Spirit Zulu Time 39mm (Now $5,880)
  • $1,060 off Longines Spirit 42mm (Now $4,240)
  • $2,350 off TAG Heuer Aquaracer Professional 1000 45mm (Now $7,300)
• THE ICONIC – Massive savings across Garmin, Armani Exchange, Timex and Tommy Hilfiger watches
  • $184.95 off Timex Waterbury Diver Black (Now $195)
  • $124.95 off Timex Expeditions Ocean Blue (Now $125)
  • $154.95 off Timex Waterbury (Now $195)
  • $350 off Garmin Forerunner 255 Music (Now $399)
  • $150 off Garmin Venu 3 (Now $599)
  • $100 off Ted Baker Phylipa Gents (Now $145)
  • $400 off Garmin Epix Pro (Now $1,299)
  • $220.95 off adidas Originals City Tech One (Now $179)
  • $110.95 off adidas Originals Code Two (Now $99)
• Rebel Sport – Up to 50% off select Garmin Smartwatches
• Amazon Australia
  • Save 50% on Garmin Forerunner 955, Black, GPS Fitness Smartwatch (Now $499)
• Fossil Australia
  • 30% off full price items
  • Flat 60% off outlet items
• Michael Hill
  • 40% off selected silver pieces
  • 20% off selected gold pieces
  • 20% off selected gemstone pieces
  • 20% off selected diamond pieces
• Bellroy – 25% off everything over USD$75 (Commencing November 25)
• MANSCAPED – Black Friday/Cyber Monday – Up to 30% off
  • 30% off The Lawn Mower 5.0 Ultra groin and body hair trimmer (Now $118.99)
  • 30% off The Beard Hedger electric beard trimmer (Now $119.99)
  • 30% off The Handyman compact face shaver (Now $83.99)
  • 30% off Weed Whacker 2.0 nose and ear hair trimmer (Now $48.99)
  • Up to 25% off The Chairman Pro electric foil shaver (Now $198.74)
  • Up to 25% off The Beard Hedger Advanced Kit complete beard care bundle (Now $155.99)
  • Up to 25% off The Premier Package 5.0 full body grooming kit (Now $168.79)
  • Up to 25% off Body Buffer silicone body scrubber (Now $26.24)
  • Up to 25% off Shears 3.0 five-piece precision nail kit (Now $33.74)

When Does Black Friday Start and Finish?

This year, Black Friday will run from Friday 29 November, with savings to continue across the entire Cyber Weekend. As a result, the Black Friday sales period will end on Monday 2 December, offering a multi-day opportunity to score great deals and savings on all your favourite products.

Shop More Black Friday Deals

If you are looking for a massive Black Friday saving on a specific product or category, you can view our full deals list via the handy Black Friday sales guides below.

• Best Black Friday Deals: A Complete Guide
• Best Black Friday Apple Deals
• Best Black Friday Appliance Deals

How These Black Friday Deals Were Selected

The products highlighted on this list have been hand-selected by our team of technology experts and editors. All deals were selected based on three main metrics:

• Saving – The size of the discount you receive as part of this Black Friday deal, compared to the regular recommended retail price.
• Quality -The product selected must be of superior quality and esteem.
• Retailer Trust – How reputable is the retailer offering the deal?

The pricing of all products was up-to-date and accurate at the time of writing, however, product prices and offer details are not assured and should always be confirmed independently with the retailer prior to purchase. If you buy a product through a link provided in this article, we may earn a commission. Learn more. For more information on how we test products, visit our Product Review Guidelines.