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Click Frenzy is one of Australia’s biggest online shopping events, pulling deals from a broad range of retailers into one place across tech, fashion, home, beauty and travel. The sale runs several times a year, and when it lands, the discounts move fast, with some deals expiring within 24 hours.
Whether you’re chasing new headphones, a wardrobe refresh or a cheap flight, this guide explains what Click Frenzy is, when it runs and how to make the most of it. Consider it your cheat sheet for the nation’s most frenzied sale event.
What is Click Frenzy?
Click Frenzy is a multi-day online sale event that combines deals and exclusive offers from a broad range of merchants on one centralised shopping platform. The event runs four times a year, with the November Main Event the biggest of the lot.
Rather than selling anything itself, the Click Frenzy site acts as a central hub. You browse thousands of deals, shortlist your favourites, and once you’re ready to buy, you’re linked through to the relevant retailer to complete the purchase. You can search by category, brand, product name or item, or simply scroll the full range of offers.
Click Frenzy members also get access to limited-time ‘Go Nuts 99% Off’ deals, along with early access to each event, so it’s worth signing up before the sale starts.
“Whether you’re finally checking out items you’ve been dreaming of, refreshing your summer wardrobe, or picking out gifts for loved ones, we’re happy to be helping Aussies save where it counts,” said Daniel Thompson, Head of Marketing at Click Frenzy.
When is Click Frenzy?
Click Frenzy hosts four sale events each year, with each one typically running for four days. The Main Event is the headline act, landing in November and marking an unofficial start to the holiday shopping period, with Black Friday, Cyber Monday and Christmas sales following soon after. In 2025, the Main Event ran from 7pm AEDT on Tuesday, 11 November until midnight on Friday, 14 November.
Click Frenzy Travel is the dedicated travel edition of the sale, and it has been known to run more than once a year. The most recent edition kicked off at 7pm AEDT on 25 March 2026 and ran for four days, while the one before ran from Wednesday, 27 August until Sunday, 31 August 2025.
Be warned, while most deals run for the length of the event, some expire within 24 hours, so it pays to move quickly once the sale goes live.
What Deals Can You Expect?
Each event covers a huge spread of categories, from Tech, Fashion, Food, Wine and Liquor through to Home and Living, Health and Beauty, Kids, Toys and Pets, and Sports and Leisure. The specific deals change every event, but the same big names tend to return time and again. Here’s what to expect across the major categories.
Electronics and Tech
Tech is consistently the strongest category at Click Frenzy, and the one we watch closest. Retailers including The Good Guys, Kogan, Sennheiser, Cygnett, Lenovo, HP and Scorptec have all run offers in recent events, with discounts reaching up to 70 per cent off tech and gaming gear, up to 50 per cent off headphones and up to 45 per cent off laptops and PCs.
Fashion
The fashion deals are a reliable way to up your wardrobe game. Past events have seen The Oodie, City Beach, Gymshark, Oakley, Ray-Ban, Sunglass Hut, Peter Jackson, MJ Bale, American Eagle Outfitters and Charles Tyrwhitt all take part, with offers ranging from 20 per cent off select styles to as much as 60 per cent off storewide. Keep an eye out for watches and sunglasses, where some of the steepest markdowns tend to land.
Sport and Outdoors
If you’re looking to up your outdoor game, Click Frenzy is a great place to start. Rebel, Under Armour, Onsport and BCF have all featured in recent events, covering everything from home gym equipment to camping and travel accessories.
Home and Living
Click Frenzy also marks a great time to fix up a few things around the home. Whether it’s new home appliances, furniture or homewares, brands such as Koala, Fantastic Furniture, SodaStream, Sheridan Outlet, Petbarn and Target regularly turn up with discounts of up to 50 per cent off, including mattresses, bed bases and bedding.
Health and Beauty
Beauty and grooming brands are well represented too. Priceline, Shaver Shop, Sukin and ego eShop have all offered deals in recent events, spanning skincare, fragrance and grooming tech, with discounts of up to 70 per cent on select items.
Travel
Click Frenzy Travel pulls together deals from more than 15 of the nation’s top travel providers across flights, accommodation, tours and experiences. Recent events have featured Qatar Airways, United Airlines, Hawaiian Airlines, Oaks Hotels Resorts and Suites, G Adventures, Wendy Wu, JUCY, Star RV and a string of cruise operators.
“Australians want travel experiences that reflect who they are and what they love, whether that’s a solo journey, a family getaway, or a short city escape,” Thompson said. “With Aussies feeling the pressure of the cost of living rising, we want to make it easier for people to explore new destinations and enjoy experiences they’re passionate about.”
Tips for Shopping Click Frenzy
A few rules of thumb will help you get the most out of the event, whichever edition you’re shopping.
- Sign up before the sale starts: Click Frenzy members get early access to each event, plus those limited-time ‘Go Nuts 99% Off’ deals.
- Move quickly: most offers run for the full event, but some are specifically timed and expire within 24 hours or less.
- For travel, think in bundles: the better value sits in bundled trips and longer stays. You’ll save more where flights, accommodation and extras are rolled into one, rather than smaller one-off discounts that only shave a little off the total.
- Use it as a holiday head-start: the November Main Event is a smart way to get ahead of your festive season shopping before Black Friday, Cyber Monday and the Christmas rush.
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