Did you know that it wasn’t Elon Musk that founded Tesla? Actually, it was Martin Eberhard and Marc Tarpenning. If you didn’t know that, then you might want to get up to speed on the world-changing, future-bringing company, and you can do just that by watching Donut Media’s “TESLA—Everything You Need to Know” video on YouTube.
Eberhard was an early investor in a small company—AC Propulsion—which was building the TZero, an early electric vehicle. Because of Eberhard and Tarpenning’s experience with lithium-ion batteries, Eberhard decided that EVs needed a new battery system instead of the traditional acid-based. So the pair founded Tesla.
Tesla worked with Lotus for the chassis and AC Propulsion for their motor. That’s when Elon Musk came on the scene, who had just recently sold PayPal and could afford to invest in the company. In 2004, Tesla’s first model came out, which helped secure more funding. Tesla soon filled their first 100 pre-orders—at USD$100,000 each.
After arguments over several aspects of the car, Musk took over as CEO. Their roadster soon came to market. After performance was taken care of, luxury was the next hurdle, and that was overcome with the Model S. In 2015, Tesla then marketed the Model X as a mid-range vehicle for the masses. After a few setbacks, the Model 3 debuted in 2017, and became the number one selling car in 2018.
There’s more to the story, and even more being written as Tesla continues growing.