Summer brings with it many things; warm nights, bare arms, cold beers, beach days, and for the sartorially inclined; patterned shirts. While once written off as fare for the cruise lovers and wannabe Pitti peacocks of the world, the patterned shirt has emerged as a viable summer piece, making for a stylish way to introduce a little colour and pattern into your wardrobe.
Merging Americana and Hollywood glamour with laidback French style, GUESS has become known as a classic American brand. Founded in Los Angeles in 1981 by French-born Georges Marciano, GUESS remains in the Marciano family to this day; currently run by the youngest Marciano brother, Paul.
One of the first brands to bring stonewashed denim to the American market, GUESS became known for their uniquely cut jeans featuring an ankle zipper up the side and signature red triangle logo patch on the rear pocket. A key element to GUESS’ success was their advertising style, with their campaigns capturing the romance and allure of old Hollywood while featuring contemporary men and women who highlighted the label’s adventurous spirit. Former ‘GUESS Girls’ have included the likes of Naomi Campbell, Carla Bruni, Claudia Shiffer, Anna Nicole Smith, and Gigi Hadid.
To help you start donning printed plants and florals like a pro, we’ve teamed up with GUESS to curate three foolproof summer looks featuring this season’s quintessential style staple, the patterned shirt. Regardless of your style, there’s a look here for you.
1. For the Daring Man
Subvert the cruisewear connotations of the patterned shirt by pairing it with a pair of straight-cut jeans to take it to smart-casual territory. Featuring a tropical floral design with a hula dancer graphic, the GUESS Luau Night Shirt works well with a pair of medium wash blue jeans like the GUESS Mid-Rise Regular Straight Denim Jeans in Delta Wash, some pared-back tonal white leather sneakers, and a classic statement watch. For a slightly edgier take on summer dressing, wear your patterned shirt unbuttoned over a crew neck t-shirt.
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2. For the Hipster Man
When it comes to the hipsters (or hipsters at heart), denim can never be quite distressed enough. Fortunately, this slim-cut white iteration courtesy of GUESS fits the bill, providing the ideal match to the moss-hued GUESS Parachute Floral Shirt. Ditch the belt and opt for a fun yet functional belt bag, logo-emblazoned leather sneakers, and a little olfactory accessorization in the form of the GUESS Seductive Noir For Men EDT. With peppery, citrusy notes underscored by heady tonka bean and sandalwood, it’s the ideal sensory accompaniment to an outfit that deserves to be seen.
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3. For the Conservative Guy
For those who are just dipping their toes into the world of patterned shirts, relaxed prints and neutral colours are a good place to start. For an easy yet put-together beach or poolside look, team the GUESS Distant Shores Shirt with a pair of dark denim shorts. Let your shirt do the talking and go easy on the accessories; add a mini crossbody bag to carry your stuff and slip on some log-emblazoned pool slides. As for fragrance, the ever-versatile GUESS Seductive Noir For Men EDT is an apt fit, exuding subtle yet alluring masculine energy.
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