Todd Snyder has been steadily taking over the fashion game for the better part of a decade and now he’s following in the footsteps of another great American designer. Like Tom Ford before him, Snyder and his namesake label are dipping their toes in the world of high-end beauty and grooming, unveiling the first-ever Todd Snyder exclusive fragrance.
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Todd Snyder with David Seth Moltz | Image: Todd Snyder
Designed in partnership with Brooklyn-based perfumers D.S. & Durga co-founders David Seth Moltz and Kavi Moltz, the new scent, dubbed ‘Young Dunes’, marks an important milestone for the eponymous fashion brand. Snyder revealed that the new fragrance helps to continue the label’s mission of being the ultimate menswear destination, pushing how modern Americans present themselves to the world in stylish, unexpected ways.
“I’ve always felt that the best men’s shops are the ones with the best edited and most unexpected collections, but also offer an access point of discovery,” he said. “D.S. & Durga is a best-in-class perfumer that offers exactly that … a sense of discovery the Todd Snyder customer is instantly attracted to. We don’t just curate the best men’s brands, we work with them.”
Young Dunes fragrance | Image: Todd Snyder
The exclusive Young Dunes fragrance was created after Snyder sent Moltz scents in early 2022, with that ‘particular sort of Nineties, citrus-like masculine’ aroma. From that search, the duo began to discover their mutual love of certain places, that main love being the beaches of the East Coast.
“Todd wanted to make a fresh cologne that evoked our shared love of East Coast dunes,” David Moltz said. “The plants that grow there are of particular interest to me … It was easy to build out a classic cologne but switching the Mediterranean herbs for ones that grow wild here.”
According to the creators, the exclusive Young Dunes fragrance is inspired by that invigorating feeling you get in the morning when you climb over a sand dune and smell the ocean for the first time. Moltz has been able to develop a cologne that showcases notes of beach heather, verbena, citrus, sage, sea lavender and yellow iris.
The D.S. & Durga x Todd Snyder Young Dunes fragrance will be available from January 26th, 2023. It will be available exclusively as a 50 ML eau de parfum and retails for USD$190 online and at all Todd Snyder retail locations.
Young Dunes fragrance | Image: Todd Snyder
Young Dunes fragrance | Image: Todd Snyder
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