Australia are you ready? Back to the future predicted it with Marty McFly and now Nike made it happen. Through the HyperAdapt 1.0, Nike once again proved that they are the pioneers when it comes to sneaker technology. We got invited to the Nike HQ in Sydney this morning to be one of the first in Australia to see and experience the HyperAdapts in real life and it is impressive, to say the least.
The adaptive lacing is not only iconic, it’s groundbreaking. A combination of significant digital, electrical and mechanical engineering brought this concept or rather this dream to life. Powered by an underfoot-lacing mechanism, the HyperAdapt 1.0 lasts up to two weeks before it needs to be re-charged, which only takes 3 hours, then you’re good to go for another 2 weeks.
The sneakers are surprisingly light in weight given there is a battery tucked away at the bottom. The battery is marked with a large MT² which refers to Mark Parker, Tiffany Beers and Tinker Hatfield, the three creative geniuses at Nike that brought this product to life. The charging device is super sleek and works via a magnetic charge system. At first, you might be of the opinion that the battery below the sole could be bulky and perhaps get in the way of a good workout, but rest assured, HyperAdapt has gone through rigorous testing including various sporting environments such as basketball, long distance running and more to ensure absolute comfort and convenience.
Talking about comfort, let’s get to how it all actually works. Once you put the sneakers on, pressure applied at the heal of the shoe will activate automatic lacing and will adapt the laces to a comfort level, whereafter you can manually adjust the laces looser or tighter via two easily accessible side buttons. The idea is that it eliminates the undue pressure caused by tight tying and slippage resulting from loose laces. Precise, consistent lacing is guaranteed every time to ensure maximum performance for any athlete.
Nike further hinted that the new HyperAdapt 1.0 is just the tip of the adaptive iceberg. Hence we can only imagine there will be a HyperAdapt 2.0 and 3.0 and 4.0 and… The Nike HyperAdapt 1.0 will be available as of next week in Australia to select NikePlus members. (P.S. If you’re not a NikePlus member, it’s free to join and will give you access to the latest news, events and other member-only benefits.)