Nike Goes Full Tech Fleece With New Apparel Collection

Tapered joggers, bonded seams, and streamlined silhouettes, the Nike Tech Fleece era had streetwear and fashion communities in a chokehold in the early 2010s. Drake, LeBron, and Kanye West are just some of the celebrities who helped it explode in popularity.

While the ladies had lululemon leggings, the men slept, ate, and exercised in their Tech Fleece track pants. The sub-brand grew alongside the rise of athleisure in the mid-2010s before taking off at a moment when people wanted clothes that were comfortable, stylish, and versatile. You could wear a Tech Fleece tracksuit to the gym and then hit the shops on the way home to do your groceries. Even the sneakerheads couldn’t get enough of them, and they were the perfect match for a pair of Jordans or Air Maxes.

Now, with the Tech Fleece movement a distant memory, Nike is hunting for their next athleisure success story. The new Nike 24.7 apparel collection is their bet, and after wearing it for the last few weeks, we’re on board.

The Nike 24.7 collection is designed to be versatile and distraction-free, and is then tailored for all-day comfort. While the designs are the selling point, it’s best broken down into materials first, as they’re a focus of the collection.

Two new technical materials with industry-leading Dri-FIT technology arrive here with the collection. ImpossiblySoft is the first, and you’ll find it on a handful of men’s and women’s pieces in the Nike 24.7 collection, including the Men’s Dri-FIT Polo, Dri-FIT Crew, Dri-FIT 6″ Shorts, Dri-FIT Slim Chino Pants, Cardigan, Dri-FIT 1/2-Zip Top, and Dri-FIT Pants. That’s right, there’s a cardigan made in the same Spacer-knit fabric with four-way stretch, and it feels incredible to wear despite the fabric being a polyester base.

“The Nike 24.7 collection has truly raised the bar,” said Dina Asher-Smith, sprinter and Nike athlete. “The fabrics feel and look soft and luxurious, and the tonal branding is beautiful. The pieces have become my new favourites because they blend performance and style in a way that feels really authentic and effortless.”

The second material is PerfectStretch. This is our favourite of the two, with a tailored, four-way stretch fabric, it’s designed for suit-like looks, and we’d be comfortable wearing this all day, every day.

You’ll find it on the Men’s Dri-FIT Regular Chino Pants (AUD$125), Dri-FIT Short-Sleeve Snap-Down Top, Dri-FIT 6″ Shorts, Dri-FIT Slim Chino Pants, Dri-FIT 5-Pocket Slim-Fit Pant, Dri-FIT UV Pants, and a handful of women’s pieces, including a Pleated Skirt and Oversized Full-Zip Jacket.

Details are thoroughly thought out with locker loops inspired by gear hung to dry in the locker room alongside internal, heat-pressed product tags with the Total Orange stripe, and a tonal branding that’s seen throughout the collection. We’re not sure how much Kim Kardashian’s SKIMS fashion label and Fear of God Essentials have to do with the design inspiration of these products, but it’s hard not to see similarities, especially in the men’s pieces.

“Nike Training is dedicated to supporting all athletes to be better — whether for sport or life,” said Jaclyn Safley, GM, Global Nike Training, Women’s. “The Nike 24.7 collection embodies this commitment, delivering unmatched innovation with performance materials, ultimate comfort, and an elevated fit thoughtfully crafted for every body and every move.”

Released back on January 25th, 2025 at nike.com and at select retail locations on January 30th, the Nike 24.7 collection is available right now in Australia at the brand’s website linked below. Women’s pieces arrive in Western (2XS – 2XL) and Asian (XS – 2XL) sizing, and men’s pants are available in numeric sizing with slim and standard styles. Prices range between AUD$70 and AUD$160, which is standard for athleisure.