For men in long-term relationships, few phrases ring truer than \u201chappy wife, happy life\u201d. However, there are only a handful of certifiable methods guaranteeing a happy wife. One is to essentially agree with everything she\u2019s saying--good luck on that. Another is to warm her heart with the perfect gift time and time again.\r\n\r\nThe gift can be spontaneous or it can be in celebration of a holiday or anniversary--what matters most is that it\u2019s something she truly wants. After all, it\u2019s not the thought that counts if your gift sucks.\r\n\r\n\r\n\r\nHere to make sure your gift doesn\u2019t suck is a new website called Treat Your Spouse. It takes a comprehensive, curatorial approach toward finding her that perfect gift, thereby eliminating any room for error while still leaving the purchase power in your hands. It\u2019s for men who aren\u2019t interested in blindly aiming darts of love in hopes of getting near the target. This is Cupid\u2019s bullseye and we can\u2019t say enough good things about it.\r\n\r\n\r\n\r\nBut First, Are You the Ideal Significant Other?\r\n\r\nBefore we go into how Treat Your Spouse works, you must first consider: are you an ideal significant other? We ask because there\u2019s a tendency among men to complain about their wives and girlfriends while taking zero accountability for their own actions.\r\n\r\nIn other words, if you\u2019re one of those guys who gives her cash on her birthday and a grocery store box of chocolates on Valentine\u2019s Day--as if fulfilling some sort of vague baseline relationship quota--you\u2019re not the Casanova you think you are and no website will change that.\r\n\r\nHowever, if you\u2019re a thoughtful, considerate dude who genuinely likes putting a smile on her face and enjoys the act of giving, Treat Your Spouse is the answer to a question you didn\u2019t even know you were asking. It\u2019s a brilliant, accessible service for the man who wants to give that special lady in his life the right gift every time, no exceptions. \r\n\r\n\r\n\r\nAnd let\u2019s put a little extra emphasis on \u201cright gift\u201d because a gift is never just a gift. Treat Your Spouse founder Eric Conley discovered as much after getting one too many underwhelmed reactions from his wife, Isela after she opened her latest present.\r\n\r\nDetermined to change things, he went shopping for the \u201cright gift\u201d, one that would go beyond the act of giving and put a genuine, lasting smile on his Isela\u2019s face. He quickly began to realize that he\u2019d been buying things based on two misconceptions:\r\n\r\n1) That his wife would like the things he bought her because they were coming from him.\r\n\r\n2) That the mere act of giving a gift was enough to make her happy.\r\n\r\nEric found both these misconceptions ignored the entire point of giving someone a gift in the first place--you\u2019re supposed to be getting them something they want, period.\r\n\r\nTo help in his quest, a sales clerk asked Eric targeted questions about his wife and her interests. With each answer, they began to narrow down the process until only a few ideal choices remained.\r\n\r\n\r\n\r\nSuch a method gave Eric an idea: create a site that took a curatorial approach to gift giving, without stripping the consumer of his control over the purchase itself. He wanted to support guys in similar shoes by providing recommendations that aim to satisfy their wife (or girlfriend). It was at this point when Treat Your Spouse was born. \u00a0\r\n\r\n\r\n\r\nSpeaking personally, we here at Man of Many have learned the hard way that a gift is never \u201cjust a gift\u201d. It\u2019s a symbolic measure that your significant other uses to determine how closely you\u2019re paying attention her. Furthermore, the gifts you give determine how she compares your relationship next to her closest friends. You don\u2019t want to be the guy that gets her the second or third best gift when her BFF is holding up the championship necklace.\r\n\r\nAdditionally, don\u2019t be fooled when she opens her present, forces a smile and says weakly that she \u201clikes\u201d the blender you bought her, and then suddenly isn\u2019t \u201cin the mood\u201d later that night. When you get her something she truly loves, you\u2019ll know you did and you can take that implication as far as you want to.\r\n\r\nYes, the female brain is a scary, complicated maze, but the path to happiness is made profoundly clearer when you get her a gift she genuinely desires. If it also happens to be a gift that makes her best friend insanely jealous, well you\u2019ve just found yourself the perfect gift.\r\n\r\n\r\n\r\nWhat is Treat Your Spouse and Why Do You Need It?\r\n\r\nTreat Your Spouse is a monthly gift guide that includes 15 recommendations based on the diligent vetting of current trends, reviews, and product comparisons. For an annual total of just $19, you\u2019ll receive 12 gift guides.\r\n\r\nEach gift guide focuses on five types of women:\r\n\r\n \tThe Fashionista\r\n \tThe Beauty Queen\r\n \tThe Go-Getter\r\n \tThe Entertainer\r\n \tThe Woman Who Has Everything\r\n\r\nAnd let\u2019s be honest, your significant other is probably at least one (if not more than one) of the above types.\r\n\r\n\r\n\r\nIn Eric\u2019s words:\r\n\r\n\u201cI\u2019ve done the research and discovered that most consumers end up buying loved ones the wrong gift, thinking it\u2019s the gesture that counts when that\u2019s simply not the case. Our loved ones deserve gifts that will actually satisfy their desires. Each month, I spend over a dozen hours curating gifts and providing detailed reviews, so you\u2019ll feel confident in buying the perfect gift.\u201d\r\n\r\nThe truth is... even if you\u2019re one of those thoughtful guys who\u2019s constantly showering his loved one with presents, you still need this guide. Maybe it\u2019s because you\u2019re overwhelmed by the slew of choices available, or maybe you\u2019re stuck with the idea that anything that comes from you is enough in her eyes.\r\n\r\nLike the sales clerk did with Eric, he wants to help narrow the focus and take your gift to the next level by recommending products she\u2019ll genuinely appreciate. So confident is Eric that you\u2019ll be happy with the service, that he\u2019s tacked on a 30-day money back guarantee. Like the woman in your life, Eric wants to make sure you\u2019re satisfied.\r\n\r\n\r\nWe like to think of it in almost mathematical terms. A perfect gift = a happy wife (or girlfriend) = a happy you. And who the hell are you to argue with math? Don\u2019t overpay for randomized gift boxes that capitalize on convenience and laziness, or grab the first thing you see on the morning of your anniversary.\r\n\r\nDo what we did and sign up for Treat Your Spouse instead. You\u2019ll receive carefully selected gifts on a monthly basis, keeping the purchase power squarely in your hands and eliminating the margin of error. In other words: happy wife. You can thank Eric in the morning.\r\n\r\nThis post has been written in partnership with Treat Your Spouse.