Some business ideas are centred around an audible cry from a marketplace in need. Others are based on a keen eye spotting a golden opportunity. Others are solely launched because they’re a good pun. This, though fundamentally the latter, is technically all three.
Ginny Brings, a spin-off from the popular alcohol delivery service Jimmy Brings, is the brainchild of Tanqueray, who are hoping to ensure everybody within Jimmy’s delivery radius can get their hands on the perfect frosty G&T this summer, with the help of their delicious gin, some skilled bartenders, and a few sets of wheels.
Launching on Saturday 1st December at noon, Ginny Brings will provide customers with a vast selection of “perfect G&T bundles”, curated by in-house Tanqueray gin experts. Each bundle will be delivered with complimentary Fever Tree tonics and garnishes, giving gin drinkers the convenience of enjoying the perfect G&T from the comfort of their own home, and all within a tidy half hour.
In addition to the delivery, Ginny Brings is also offering customers of the handy service the chance to win an ultimate Tanqueray summer package, which includes the full portfolio of gins, a selection of Fever Tree tonics, and fresh garnishes. To enter, gin lovers simply need to post a picture of their perfect Tanqueray G&T tagging @tanquerayginau and the #WinGinny hashtag*.
Summer isn’t just a time for lounging in the sun, it’s a time for lounging in the sun while other people bring things right to your very side. Ginny Brings may be born of an obvious pun, but it ticks all the boxes for the perfect G&T recipe in our books, and we think it’s a great idea.
*All entrants must be over 18, obvs.