The Camp Fire started in California on November 8, 2018. The wildfire soon became the deadliest and most destructive fire in California history, burning 153,000 acres, killing at least 85 people, and destroying more than 13,000 homes. Sierra Nevada, a brewery located in Chico, just below where the fire burned, decided to brew a special beer that would not only help with the relief effort, but would be a tribute to the resiliency of the people of the great state of California.
The Resilience Butte County Proud IPA will benefit the Camp Fire Relief Fund, with 100 per cent of its sales going to that rebuilding effort. Sierra Nevada reached out to breweries across the country, calling for donations of ingredients, time, and labour.
Wholesalers and retailers were also invited to participate by carrying the beer for free. The call did not go unheeded. Over 1,400 breweries agreed to help. Suppliers donated ingredients to the breweries. Wholesalers and retailers have agreed to carry the beer for free and to donate every dollar received. Hitting the market in mid-December, the IPA will be available in more than 17,000 barrels—or 4.2 million pints.
Even if you can’t acquire a Resilience Butte County Proud IPA, you can still show your support by going to one of the many breweries or wholesalers and retailers and giving them your business to raise a glass for those who have lost so much.