According to SodaStream, 74 percent of 18- to 24-year-olds feel that buying a gift that is good for the environment that also makes the recipient’s life easier is important. With that kind of a stat in mind, it’s no wonder that the company is releasing a limited-edition rose gold sparkling water maker just in time for the holidays. “Millions of people around the globe already enjoy using SodaStream to transform their ordinary tap water into fresh, sparkling water while caring for the planet. With this new Gold Edition, consumers can give the gift of better bubbles with a contemporary, on-trend design,” says Matti Yahav, Chief Marketing Officer for SodaStream.
The holiday set comes with a reusable bottle that is accented with gold and rose gold. The new machines will be rolling out globally to online retailers. As for brick and mortar locations, the new machine will be available exclusively through Target. Using a SodaStream, you can carbonate your regular water and even use flavor concentrates to create your own, custom sodas while also helping to cut back on the amount of pollution created by plastic bottles and cans.
SodaStream has a storied history. The device is the progeny of a machine first created in 1903 by London gin distillers W & A Gilbey Ltd. The first home machine was introduced in 1955. The machines were popular in the UK throughout the 1970s and 1980s. In 1985, Cadbury Schweppes owned the company, but sold out to Soda-Club, an Israeli company, in 1998. Under that company’s direction, the brand has been relaunched in many different markets around the world. SodaStream has long touted its benefits to the environment, citing studies that show that using reusable bottles significantly cuts down on the pollution created by plastic bottles and cans. The company operates 13 production plants and is headquartered in Lod, Israel.