Colgate Introduces a Smart Electric Brush, the Plaqless Pro

Chances are, you’re brushing your teeth wrong, and that means that your smile isn’t as healthy as it could be. Colgate is combating that issue with a new electric, smart toothbrush, the Colgate Plaqless Pro. “Our goal is simple,” says Dr. Patricia Verduin, Chief Technology Officer for Colgate. “We want people to have their healthiest smiles by brushing their best. The first step to improving brushing is to understand our brushing habits.”

Colgate’s Plaqless Pro is designed to detect biofilm buildup in the mouth. Once the area is clean, the toothbrush alerts the user so that they can move on to the next spot. The real-time feedback provides coaching on how to be a better brusher. The toothbrush uses a light ring around the toothbrush to let you know how well you’re doing. A blue light means that there is more work to be done, while the white light means that that area is clean. The toothbrush also connects to the Colgate Connect App via Bluetooth. This app provides precise, personalized brushing by using the sensors embedded in the toothbrush handle to create a comprehensive map of your teeth. Using the map, you can see where you’ve brushed and if you’ve missed any spots. The app also gives you feedback on your brushing, personalized data, and coaching and oral care tips.

Colgate Plaqless Pro

“In the dentist’s office, we’re beginning to see a shift toward precision oral care that tailors treatment to each patient’s specific needs. The Colgate Plaqless Pro smart electric toothbrush is inspired by that shift, and improves brushing efficacy by accounting for an individual’s brushing technique and the biofilm buildup in their mouth,” said Dr. Maria Ryan, Colgate’s Chief Dental Officer. “And by immediately alerting the user when an area is clean, Plaqless Pro coaches them to brush better, helping both the patient and the oral care provider to build an even stronger partnership in achieving optimal oral health.”

Nobody wants to sit down in a dentist’s chair, mouth wide open, and the sound of the drill whirring away. Proper oral care can help prevent those unsavory experiences, and with the Colgate Plaqless Pro, you’ll do a much better job of brushing your teeth and preventing issues your dentist needs to address.

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