Melbourne-based motorsport lovers were treated to an unmissable F1 experience, courtesy of new pop-up event from 7-Eleven and Mobil, delivering an authentic pitstop experience in celebration of their race partnership with World Champion Oracle Red Bull Racing team. Local drivers refuelling at 7-Eleven St Kilda were surprised with a fast-paced, race-inspired pitstop experience greeted with a ‘pit crew’ to fill their tanks with Mobil’s premium fuel and give their car the F1 treatment. An Oracle Red Bull Racing replica car, DJ truck, and exclusive giveaways were also part of the day.
Plus, guests were thrilled to have Red Bull athletes Christian Petracca, Daniel “Chucky” Sanders, and Courtney Atkison in attendance, who also climbed behind the wheel to get a taste of what it’s like on the track.
Red Bull’s athletes weren’t the only famous faces keen to get in on the action, as Brendan Fevola, Adam Trelor, Amy Pejkovic, and Brooke Warne were in attendance.
With the pit crew on hand, the pop-up event delivered all the bells and whistles to visiting vehicles, including fuel-up, screen washing, and tire check. The exclusive giveaways ranged from motorsport merch and free Red Bulls to a 7-Eleven voucher for Mobil fuel valued at $711. Visitors came for the tune-up and giveaways and stayed for the DJ truck and the chance to check out a replica racing car in the flesh. The pop-up was all part of an ongoing race day celebration in honour of World Champion (and event partner) Oracle Red Bull Racing.
7-Eleven Australia’s CEO and Managing Director Angus McKay said the following: “Alongside our fuel partner Mobil, we are proud to partner with Oracle Red Bull Racing for this year’s Australian Grand Prix. And what better way to kick-start the race week than to bring Melburnians the pitstop treatment right here, near the racetrack, at 7-Eleven St Kilda. Customers can experience what it’s like being on the other side of the track, paired with fun, prizes, and the excitement and energy of the Grand Prix.”
The Pitstop Pop-Up Experience continued the partnership between 7-Eleven and Mobil, ensuring Aussies and their rides remain topped up, just as Mobil powers Oracle Red Bull Racing with Mobil Fuel Technology. Follow @7elevenaus to find out what’s next from this race-ready partnership!
