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The New Lexus IS 350 F Sport was Designed on Twitch

By Mark Jessen - News Published:

This is one of those ideas that seems cool at the start, but after a moment’s thought, you’re left wondering how it’s going to work. Combining a car with a gaming system seems rife with potential safety hazards, but that’s exactly what the Lexus Gamers’ IS is. The 2021 Lexus IS 350 F Sport was transformed into a gamer’s dream vehicle, complete with a full gaming system—for the passenger, fortunately. The design came about through input from the Twitch community, with the 15 million daily active users of the platform casting votes on the vehicle’s modifications.

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“The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan,” explains Lexus’s vice president of marketing, Vinay Shabani. “We asked for their help designing their dream gaming space, and they answered in spades.”

The IS comes equipped with a custom gaming PC that features an MSI Gaming GeForce GPU and AMD CPU set in a bespoke housing with programmable RGB LED lighting, a fog machine, and RGB lasers. In the passenger seat, there is a high-definition curved monitor and a retractable keyboard and mouse. The ceiling of the car’s interior is made up of a layer of acrylic embedded with “raindrops” that are backlit and programmable.

LED panels behind the rear seat project an animated backdrop onto the windows. Smart Tint helps to dim the cabin to provide a better gameplay experience. And the center console holds six drinks.

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The team at SCPS, which included 20 concept artists, designers, 3D modellers, fabricators, upholsterers, and technicians, spent five months putting the project together. Obviously, this is a showpiece, something that Lexus can set up at CES or E3. At least, you should hope that it’s not something you’ll see flying down the highway in the lane next to you.

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Mark Jessen
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Mr Mark Jessen

Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.

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