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SOOMOM Teams Up With Mulga the Artist for Surf-Inspired Cycling Collection

Well-known in the Sydney art scene and beyond, Mulga the Artist is the funkadelic creator who finds inspiration in the abstract and colourful. Chances are you’ve seen his work somewhere, whether it be the Bondi Beach mural or plastered throughout your local Westfield shopping centre, Mulga works with brands that reflect his love for the summer.

SOOMOM cycling shares similar values, born and bred on Sydney’s Northern Beaches the brand has partnered with Mulga for a limited edition collection of apparel ready for early morning rides and cafes everywhere.

Taking the majority of his inspiration from the natural environment, and being a big surfer and swimmer himself, Mulga reflects this in his art. Fun and funky animals are his staple style, with each character embodying specific vibes reflected in the products and brands he collaborates with. For this collection with SOOMOM, Mulga adds his groovy characters to a range of cycling jerseys for both men and women, including:

  • SOOMOM Pro Exclusive Jersey (Rod the Rad Koala) – Buy it here
  • SOOMOM Pro Exclusive Jersey (Henry, Sid & Fred Crew) – Buy it here
  • SOOMOM Pro Exclusive Jersey (Florence The Flamingo) – Buy it here
  • SOOMOM Pro Exclusive Jersey (Nick the Bin Chicken) – Buy it here

Available online now from the SOOMOM store via the links above, the brand had a chance to sit down with Mulga the Artist to understand the ins and outs of his creative process. Most interestingly, Mulga does a lot of art for charity organisations, including collaborating with a sock brand with all profits going to koala protection charity. On an ongoing basis, he does a lot of art for Halfcut, a charity that raises money for forest conservation and regeneration. Check out the full interview linked below.

Check it out

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