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Prime Big Deal Days 2026: 240+ Best Deals Live in Australia

Amazon’s second biggest sales event of the year is live. Amazon Prime Big Deal Days 2026, the October Prime Day sale, started at 12:01am AEST on Tuesday, 29 September and runs until 11:59pm AEST on Monday, 5 October 2026. It is a full week of Prime-member discounts across tech, gaming, homewares, fashion and more, right on the Amazon Australia website.

We have rounded up the 244 best Prime Big Deal Days deals, and every one was checked on Amazon Australia on 30 September 2026. Each listing shows the Prime member price, the Typical price or RRP Amazon compares it against, and the discount. The biggest savings are on Amazon devices like the Kindle, Echo and Fire TV Stick, noise-cancelling headphones, robot vacuums and Ninja appliances.

Prime Big Deal Days 2026 is live now and runs until Monday, 5 October. This page is updated daily. Last checked 05 October 2026.

Prime Big Deal Days 2026 Key Stats

  • Event: Amazon Prime Big Deal Days 2026 (Australia)
  • Dates: Tuesday, 29 September 2026 to Monday, 5 October 2026
  • Length: Seven days (12:01am AEST 29 September to 11:59pm AEST 5 October)
  • Where: Amazon.com.au
  • Who: Prime members (30-day free trial available)
  • Status: Live now, 244 deals price-checked on 30 September 2026

The Best Prime Big Deal Days Deals Right Now

If you only shop a handful of deals this week, make it these. They are the strongest combination of discount, brand and reviews we found across every category.

Prime Big Deal Days 2026 Deals by Category

Every deal below was a Prime Big Deal Days discount for Prime members on Amazon Australia when we checked it on 30 September. “Typically” is Amazon’s Typical price, what the product usually sold for over the past 90 days; otherwise we show the RRP or the previous price Amazon compares against.

Best Amazon Devices Deals

Amazon discounts its own hardware hardest during Prime Big Deal Days. These are the Echo, Kindle, Fire TV and eero deals worth your money.

Best Tech Deals

Headphones, chargers, cameras, networking and computer accessories from Bose, Sennheiser, Logitech, Belkin and more.

Bose QuietComfort SC Wireless Noise Cancelling Headphones
Bose QuietComfort SC Wireless Headphones | Image: Amazon

Best Gaming Deals

Games, controllers, mice, keyboards and headsets for PlayStation, Nintendo Switch, Xbox and PC.

Best Homewares Deals

Vacuums, air fryers, coffee machines and kitchen appliances, where the dollar savings are the biggest of the sale.

Best Amazon Prime Day deals on Coffee Machines
Breville the Barista Express Espresso Machine | Image: Amazon

Best Fashion Deals

Sneakers, luggage and travel gear.

Best Grooming and Fitness Deals

Shavers, trimmers, electric toothbrushes, hair tools and fitness gear.

Best LEGO Deals

LEGO sets discounted for Prime members.

Brand Deals Confirmed for Prime Big Deal Days

These brands announced their own Prime Big Deal Days offers to us directly. Some cover a whole range rather than a single product, and a few also run on the brand’s own site.

What is Amazon Prime Big Deal Days?

While Prime Day remains Amazon’s most important and well-known sales event, Prime Big Deal Days (which most Australians simply call Big Deals Day) offers a second chance for shoppers to score savings. The seven-day event sees Amazon and its marketplace sellers offer discounts on big-ticket items across their range in the lead-up to the holiday period. In 2026 it runs from 29 September to 5 October, about a week earlier than last year.

According to Chris Costello, senior director of marketing research at omnichannel marketing platform Skai, Amazon Prime Big Deals Day helps to usher in the start of the Black Friday/Cyber Monday shopping period. The marketing expert believes that the October event, while not dissimilar from previous editions, will deliver a swathe of discounts for those shoppers willing to buy into the hype.

“The playbook for Prime Day is pretty well-established by now; Lots of discounts across lots of shopping categories, some of which will be in effect before the event itself, and some that may only exist for a timed window or while supplies last,” Costello said.

“Not to mention a lot of promotion for the event itself, mostly from Amazon but also from the brands who are selling their products there. The vibe for the October event is a little bit different than back in July, as it may involve more gift purchases as Amazon looks to kickstart the holiday season.”

Prime members will be able to save on hundreds of thousands of products from top brands, including adidas, Amazon Devices, Apple, Cocobella, Cosrx, Dyson, ECOVACS, Huggies, Koala, L’Oreal Paris, Lacoste, LEGO, New Balance, Ninja, OMO, Phillips, Prism+, Quilton, Roborock, Scrub Daddy, Shark, Sony, Xbox and more, and this year the sale has again delivered deep cuts on Amazon devices, headphones, vacuums and kitchen appliances. Keep an eye on this page, as we’ll be updating it throughout the sale.

Become an Amazon Prime Member

Is Prime Big Deal Days the Same as Amazon Prime Day?

No. Prime Big Deal Days, which many Australians call Big Deals Day or October Prime Day, is a shorter sales period ahead of the Black Friday/Christmas period that grants Prime members early access to end of season stock and savings. It is a large-scale event, but it pales in comparison to Amazon Prime Day, which is the e-commerce platform’s flagship event.

Every year, the business discounts thousands of products across the marketplace for a period of days. The sale isn’t exclusive to their paying members, but being a Prime member will undoubtedly get you the best deals, so if you want to shop the whole sale, you’ll have to sign up as an Amazon Prime member before or during the event.

How to Become a Prime Member

A membership will cost you AUD$9.99 a month or AUD$79 a year, which is among the most affordable of the regular subscription services. If you haven’t signed up before, there is a handy 30-day free trial available that’ll let you get access to the deals plus a plethora of other perks like Prime Video, Prime Reading and Prime Gaming, all without paying a cent. Research commissioned by Amazon Australia found that four in five (84 per cent) of Australians wait for sales before they buy products, with people increasingly looking to make their money go further.

“Aussies are savvier than ever when it comes to spending,” said Arno Lenior, director of Amazon Prime across APAC. “Two in three are waiting for marquee sales events to make big-ticket purchases, and we look forward to offering them incredible discounts. We encourage shoppers to start thinking about what they need or want and build out wishlists so that come Prime Day, they are ready.”

When is Prime Big Deal Days 2026?

Prime Big Deal Days 2026 is on now. It kicked off at 12:01am AEST on Tuesday, 29 September 2026, and local deals run for seven days until 11:59pm AEST on Monday, 5 October 2026. That is roughly a week earlier than the 2025 event, which ran from 7 to 13 October.

Shop Amazon Prime Big Deal Days

How to Shop Prime Big Deal Days 2026

You can absolutely shop some great deals without being an Amazon Prime member. That said, the deals exclusively available to paying Amazon Prime members are pretty good. It’s a little way to say thank you to their most loyal customers and well worth the subscription if you’re looking to spend some money. At AUD$9.99 a month, you’ll still be well and truly in the green with the savings on offer during Prime Big Deal Days. Amazon’s own shopping advice for the 2026 event, plus what we learned checking these prices, boils down to this:

  1. Sign up to Prime now. The best discounts are for members, and the 30-day free trial covers what is left of the sale.
  2. Use a wishlist. Add anything you are considering, then turn on deal notifications in the Amazon app so you hear the moment a price drops.
  3. Compare against the Typical price, not the RRP. Amazon shows a Typical price (what the item has usually sold for over the past 90 days) on many deals. A discount off the Typical price is a real saving; a big percentage off an RRP the item never sells at is less impressive.
  4. Use Alexa or the app to keep a list. Amazon suggests asking Alexa to start a Prime Big Deal Days list, or using the app’s camera search to check whether an item you have seen elsewhere is on deal.
  5. Do not wait for the last day. The sale ends at 11:59pm AEST on Monday, 5 October, and the deepest discounts on popular items rarely last the full week.

Prime Membership

To make the most of Prime Big Deals Day and all of the accompanying benefits, you’ll need to sign up for Amazon Prime. As an Amazon Prime member, you will have access to a bunch of amazing tools and advantages. These include:

  • Free delivery on millions of local and international Prime-eligible orders (excludes select remote areas)
  • Access to Prime Video
  • Access to Prime Reading
  • Access to Prime Gaming
  • Twitch Channel Subscription

At the end of the Amazon Prime free trial your card will be charged $79 for an annual membership or $9.99 per month with a monthly membership.

Become an Amazon Prime Member

Every product price on this page was checked on Amazon Australia on 30 September 2026. Deals can end or sell out without notice, so check the price at checkout. We add new brand offers here as they are confirmed until the sale ends on 5 October.

Amazon Prime Big Deals Day

Prime Big Deal Days FAQs

Is Amazon Prime Big Deal Days on now?

Yes. Amazon Prime Big Deal Days 2026 is live in Australia now and runs until 11:59pm AEST on Monday, 5 October 2026.

When is Amazon Prime Big Deal Days 2026?

Amazon Prime Big Deal Days 2026 runs in Australia from 12:01am AEST on Tuesday, 29 September 2026 until 11:59pm AEST on Monday, 5 October 2026, a seven-day sale for Prime members.

What are the best Prime Big Deal Days deals?

The biggest savings we have checked are on Amazon devices such as the Fire TV Stick 4K and Echo Dot, noise-cancelling headphones from Bose and Sennheiser, robot and cordless vacuums, and Ninja air fryers. Every deal in our list was price-checked on Amazon Australia.

What is Amazon Prime Big Deal Days?

Not to be confused with Prime Day in July, Amazon’s Prime Big Deal Days is an October deal event exclusively for Prime members, featuring deals ahead of the holiday season. Many Australians call it Big Deals Day or October Prime Day.

How much does an Amazon Prime Membership cost?

An Amazon Prime membership costs AUD$9.99 per month, or AUD$79 for a full year. When signing up, Amazon offers a 30-day free trial, after which your card will be charged $79 for an annual membership or $9.99 per month with a monthly membership.

Is Amazon Big Deals Day earlier in 2026?

Yes. The 2026 event started on 29 September, about a week earlier than the 2025 sale, which ran from 7 to 13 October.

Mr Scott Purcell, CFA

Co-Founder

Mr Scott Purcell, CFA

Scott Purcell CFA is Co-Founder and Director of Man of Many, Australia’s largest men’s lifestyle publisher and the nation’s first 100% carbon-neutral, Climate Active certified digital media brand. Since launching the site from a spare bedroom in 2012, he has ...

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