Ayrton Senna

Ayrton Senna remains one of motorsport’s most revered figures, and we celebrate his legacy through watches, collectibles and stories that honour his impact on and off the track. Explore how TAG Heuer keeps his name on the grid with the partnership detailed in TAG Heuer Formula 1 Chronograph X Senna, showing the design cues drawn from his racing career.

For collectors, the LEGO Ayrton Senna McLaren MP4/4 set breaks down his iconic 1988 car so you can build a piece of F1 history at home.