Every year on the 1st of December is World AIDS Day and Apple is raising both money and awareness by releasing a range of (PRODUCT)RED devices and accessories. For 12 years now, the tech brand has partnered with (RED) to help support various HIV/AIDS programmes, which respectively provide counselling and testing, as well as medicine to help prevent the spread of HIV from a mother to her unborn child. For those who like the idea of buying great products for a great cause, Apple’s new lineup puts premium tech in your pocket and helps save lives at the very same time.
As per tradition, Apple will give a variety of signature products an eye-catching makeover in red. That includes the iPhone XR, thereby marking the first time that Apple has delivered a (PRODUCT)RED iPhone simultaneously at launch and on World AIDS Day. Featuring the longest battery life in iPhone history, the device comes additionally equipped with a brilliant Liquid Retina display, a revolutionary camera system, and the all-powerful A12 Bionic chip. It’s available in (PRODUCT)RED, as are other devices and accessories, including iPod touch, Beats Solo3 Wireless Headphones, iPhone cases, smartwatch straps, and more.
If red simply isn’t your colour, Apple will also donate $1 to (RED) for every purchase made using Apple Pay at an Apple Store, on Apple.com, or through the Apple Store app. To date, Apple has raised over $200 million for the cause. With your support, (RED) will continue to provide lifesaving medicine for those in need, and help pave the way for an AIDS-free future.