Louis vuitton serves up luxurious australian open trophy trunks

Louis Vuitton Serves Up Luxurious Australian Open Trophy Trunks

The Australian Open trophies are set to dazzle in designer for their upcoming Grand Slam appearance. Yes, Louis Vuitton has signed on as the official trunk sponsor for the upcoming tournament, furthering its ties to the sports world.

The brand has hand-crafted two trunks specifically for the tennis event, which will be showcased during the men’s and women’s finals. The men’s trophy, named the Norman Brookes Challenge Cup, and the women’s prize, known as the Daphne Akhurst Memorial Cup, will each receive their own specially designed bespoke case created by Vuitton.

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Louis vuitton serves up luxurious australian open trophy trunks
Daphne Akhurst Memorial Cup | Image: Louis Vuitton

The trunks have been fashioned by skilled artisans at the historic Asnières workshops near Paris. The wooden structure, cloaked in the iconic Louis Vuitton Monogram canvas, is adorned with the classic lozine leather trim. Embedded with brass corner protectors, locks, and clasps reminiscent of those used on Louis Vuitton trunks dating back to the 1860s, the case exudes a classic elegance accustomed to the brand.

The front panels, folding back to unveil the treasures within, are graced with a striking white V, symbolising both “Victory” and “Vuitton”. Internally, the trunks are lined with blue microfibre, echoing the colour scheme of the tournament and its signature blue courts. To complete the ensemble, the Australian Open’s emblem – a white AO – is discreetly placed on the underside of the lid, adding a distinctive touch to the cases.

Australian open djokovic beats tsitsipas manan vatsyayana afp
Novak Djokovic with the Norman Brookes Challenge Cup at the 2023 Australian Open | Manan Vatsyayana/AFP

“Louis Vuitton is renowned for creating iconic trunks and we are delighted with the stunning handcrafted custom trunks created for our historic Australian Open trophies,” said Tennis Australia chief executive officer Craig Tiley. “The Australian Open and Louis Vuitton both share a commitment to unparalleled excellence and innovation, while retaining great respect for history, tradition and the celebration of legendary achievement and skill.”

Vuitton has a rich history of intertwining itself with the sports world. They’ve notably designed Trophy Trunks for other prestigious tennis events such as Roland Garros and the Davis Cup, along with involvement in this year’s Rugby World Cup. Most recently, they became a premium partner of the Paris 2024 Olympic and Paralympic Games.

As the anticipation builds for the Australian Open starting on January 14 in Melbourne, the tournament will conclude with the winners’ ceremonies on January 27 and 28.

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Sam Mangioni
Journalist - Entertainment, Culture & Lifestyle

Sam Mangioni

Sam Mangioni is an experienced content producer and the current Entertainment, Culture & Lifestyle Journalist for Man of Many. With an extensive background in digital content production and news, Sam specialises in delivering timely, accurate and witty assessments of current events. Prior to working for Man of Many, Sam spent three years at Southern Cross Austereo where he served as a Content Producer and News Reporter for the flagship Triple M Breakfast Program. The Sydney-based reporter completed a Bachelor of Commerce from Macquarie University Majoring in Marketing in 2014. Sam's work has also featured in Fight News Australia.