AC Milan and Off-White have aligned to bring football one of the most important partnerships in recent memory. In the brand’s ongoing quest to fulfil the growing legacy of the late great Virgil Abloh, the club has tasked the fashion brand as its official Style and Culture Curator in order to intersect its legacy as an unapologetic disruptor with AC Milan’s standing as one of the most innovative clubs in the football industry.
As part of the deal, Off-White will provide clothing for the men’s and women’s teams, with the former wearing their new official outfits for the first time in their Champions League away match in London this week. For Aussies, that means waking up at 6 am to catch Chelsea vs. Milan in the group stages on October 6th.
Even before his passing, Virgil Abloh’s Off-White brand had been a recurring figure in the sportswear world. Whether you’re referencing ongoing collaborations with Nike, or more specifically, escapades into the football that were best showcased in 2018 with the “Football, Mon Amour” collection (including football jerseys, goalkeeper gloves, and warm-up jacket), the brand is one of the most sought-after collaborators on the planet.
With the partnership between the brands, the international heritage and reach are dually replicated with an American brand born in Italy on one hand, and an American-owned Italian football club, with global renown on the other. The pair offer shared values and a commitment to positive change, with a clear claim that embodies it all: “WEAR YOUR HEART ON YOUR SLEEVE”.
“This partnership is an ambitious project that involves two innovative and global brands. As a club, we have very defined principles. Cultural inclusivity and equality are at the forefront of our business. Therefore, we are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission. The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors,” said Casper Stylsvig, Chief Revenue Officer of AC Milan.
A first look at the club’s Off-White uniforms is set to be revealed for the first time in their Champions League away match in London this week. For Aussies, that means waking up at 6 am to catch Chelsea vs. Milan in the group stages of Group E on Thursday. The ongoing partnership will include community activations and projects to support Fondazione Milan, AC Milan’s charity foundation, with an ambitious program that will expand from Milan to the world.