Nike and Off-White Introduce Golf to the World of Fashion

Virgil Abloh has the world talking about his designs, and that includes the world of golf. Professional golfer Brooks Koepka caused a stir when he stepped onto the East Lake Golf Course wearing a pair of Nike x Off-White shoes. Commentators were left largely speechless, only able to state the obvious: “He’s got that zip tie on his left foot again.” It wasn’t until Golf Digest ran an article about the shoe that things started to make sense. The article explained that the shoes were Abloh’s most recent partnership, akin to his work with Kylian Mbappe and Serena Williams. Abloh’s golf shoes proudly displayed his sneaker-inspired footwear with an industrial twist. Golf.com simply stated that the zip-tie accessory had “no performance value, making it a glorified status symbol.”

Nike Off-White Golf Shoes

Koepka, on the other hand wasn’t confused by the zip tie. Outing himself as a sneaker head, Koepka explained, “I don’t know how to explain it. It’s Off-White. It’s fashion. I guarantee the whole golf world has no clue what Off-White is, but it’s fresh. If you’re a sneaker head, you’ll get it—or into fashion. Sneaker heads know, yeah. The average guy won’t know what the deal is.”

The shoes are nearly identical to the black colorway Off-White x Nike Air Max 90s from last February. They feature black mesh with a suede upper. Nike’s Swoosh is on the side that is co-branded with Off-White while Off-White’s details include the zip-tie hangtag attached to the laces as well as a bright orange tab on the lateral side. The biggest change is the addition of a spiked golf outsole.

Nike hasn’t said whether the Off-White golf shoes will be released to the public or if Koepka will be the only one to get a pair. Regardless, the effect has happened. Welcome to the world of fashion, Golf, it’s been a long time coming.

Check it out