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Embrace European Summer Style With Puma’s New Palermo Trainers

In Partnership with Puma

First introduced in the 1980s, Puma’s now-iconic Palermo sneakers evoke an unmatched air of refinement and relaxation. They’re the kind of trainer that’ll have you catching a hit of Australia’s winter sun and feeling like you’ve been instantly transported to the shores of Lake Como on a European summer getaway. 

Puma recently resurrected the signature kick with softer tones and playful colours, watching it take off amongst the ladies, including pop star (and collaborator) Dua Lipa. However, the Palermo sneaker is finding new life yet again as a retro unisex stunner of considerable versatility and timeless appeal. For all the modern gents out there, now is the time to pick up on what this brilliant range is throwing down.

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Palermo- Grape Mist Peach Fizz | Image: Puma

It’s no secret that the fashion-forward are crossing various thresholds and boundaries these days and that style trends are following suit. Puma’s Palermo sneaker has returned at the perfect time by similarly exploring a unisex design language. Combining retro-flavoured, summery aesthetics with modern construction methods and vivid colourways, these kicks truly deliver the best of all worlds for an entirely new generation of owners. Once at the forefront of ‘80s New York street style and British football culture, the classic trainer now nods to sun-kissed European leisure upon its return. 

To look at any Puma Palermo is to behold the enduring design elements that continue to define the footwear brand after decades. Along similar lines, the suede overlays, label tags, and classic gum soles are nothing if not timeless. But expanding on the traditional colour palette with two new colourways, Puma gives wearers the opportunity to embrace an entirely new mode of expression that feels completely relevant to modern sensibilities. For proof, look no further than the following silhouettes:

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Palermo- Beige White Gum | Image: Puma

Whether you’re looking to try something new or just feel like incorporating a little European summer style into your wardrobe, there’s no wrong reason to check out Puma’s updated Palermo range. The core design language offers living proof that some things simply never go out of style whilst the new colourways inject a perfect amount of summery freshness and modernity. 

These sneakers may have been snatched up by the ladies upon their return, but the truth is that they’re quintessentially unisex, with several silhouettes (such as the White Vapor Gray Club Red or the Black Feather Gray Gum) looking more masculine than feminine. As with all good things in this world, variety is the spice of life.