If you’re a hardworking Aussie looking for the perfect way to show off your VB pride while on the job, look no further than the VB x TRADIE workwear range. No longer restricted to the pub, toolies can now show off their love for beer onsite from sunrise right through to knock-off.
“VB’s foray into workwear is a natural fit for the brand, which, for generations, has been intrinsically linked to rewarding hardworking tradies in Australia, said VB Marketing Manager, Marc Lord. “The partnership has been seamless from conception through to production, and we can’t wait to catch up with our mates at TRADIE and toast the new workwear partnership with a hard-earned beer.”
This new 13-piece collection, including t-shirts, hoodies, jocks, and Ripstop pants, has been designed to keep you comfortable and stylish all day, with features such as the Anit-Ride leg design and quick-dry, no-chafe panels. The range is available from January in Big W and Mitre 10 stores, marking the first time the hardware store has teamed up with a national beer brand.
TRADIE Chief Executive Officer Ben Goodfellow said, “It’s been exciting working on one of the ‘Aussiest’ collabs ever to bring TRADIE tough workwear to VB’s famed consumer base. Lightweight and made with Ripstop technology, the workwear pants can handle anything you throw at it making it certain to be a favourite onsite for years to come.
So why not celebrate the return to work with a cold VB and a brand-new outfit? Starting at AU$17, the VB x TRADIE workwear range is available now in Big W and Mitre 10 stores across the country.
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