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Victoria Bitter

Few beers say Australia like a cold VB. Brewed since 1854, it’s a full-flavoured classic that’s just as at home in the backyard as it is at the pub. Victoria Bitter isn’t just beer - it’s tradition in a stubby.

The Latest Victoria Bitter

VB Low Carb beer bottle and glass on a wooden table outdoors, with a blurred background.

VB Low Carb: Aussie Beer Icon Unveils Lighter Option For a Hard-Earned Thirst

Red wine flooding streets in São Lourenço do Bairro, Portugal, with brick buildings and a parked car nearby.

Wine-nado: 2.2 Million Litres of Red Wine Surge Down Streets of Portuguese Town

England cricket player in blue cap stands beside a VB England Bitter beer bottle with condensation.

England Bitter: Carlton & United Breweries’ Sly Nod to the Ashes Stumping Drama

Man drinking Great Northern beer from a bottle outdoors at sunset, wearing a dark shirt.

10 Most Popular Beers in Australia Revealed

Victoria Bitter VX Xtra beer bottle with condensation, featuring a red label and 6% alcohol content.

Get Pumped, We Tried the New VB VX ‘Xtra’ Beer and Copped a 6% Kick

14 Victoria Bitter Articles Published

Hand pressing Victoria Bitter branded green button on a wall.

You Can Now Order Slabs of VB with the Press of a Big Green Button

Two men wearing VB x Tradie workwear sit on a wooden beam at a construction site, smiling and chatting.

Crack a Bevvy on the Tools with VB’s New Workwear Collection

Man holding VB for Men grooming kit in green case, wearing a yellow work shirt, with hair blowing dramatically.

HAIRSTYLES & GROOMING

New ‘VB for Men’ Grooming Kit Takes Shower Beers to the Next Level

Man holding VB beer slab outside Dan Murphy's store, smiling, wearing black cap and shirt.

VB and Dan Murphy’s are Handing Out Hard-Earned Slabs for Solar Energy

Xxxx Zero beer bottles on a bar counter with bright lighting and blurred background.

XXXX Goes Alcohol Free and Carbon Neutral

Orijin Aroma 59 solid fragrance in a sleek, dark grey case held in a hand.

Orijin Keeps Your Fragrance Solid with Aroma 59

Victoria Bitter Thirst fragrance bottle on a rustic workbench with tools and sawdust.

Victoria Bitter’s New Fragrance & VB Cologne ‘Thirst’

Coopers XPA Sneaker in white beside purple Coopers XPA boxes and a can, with tennis balls on a turquoise background.

SNEAKERS & SHOES

Coopers & Volley Bring the XPA Sneaker To Life

Person opening a cold Victoria Bitter beer bottle outdoors, with condensation visible on the glass.

Australia Could Face a National Beer Shortage

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