Casio Relaunches G SHOCK GM6900 in Gold

By Mark Jessen - News Published: 12 Mar 2020, Last Updated: 18 Nov 2023

The iconic 6900 series from the G-SHOCK line has been around for 25 years, and Casio is jumping the gun on tradition, leaping straight to gold for the anniversary edition. Known as the “Third Eye” watch since it’s debut, the G-SHOCK 6900 is being offered in gold, including the bezel.

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The 6900 got the nickname “Third Eye” for its three round visual indicators situated above the digital read out. The anniversary edition keeps those three circles. The metal bezel, a first for the GM-6900 series, has a matte hairline finish. If gold isn’t your style, the relaunched 6900 also comes in cardinal red and silver. All three colours come on a black strap to contrast the vibrant colours. Casio is also planning a fourth option, the G-SHOCK GM-6900SP, that keeps the metal construction but adds in an iridescent gradation on the face. Another version is a collaboration between Casio and KITH, and offers rose gold as the metal of choice for the bevel. This watch offers two bands—a black and a white version.

The watch’s case is made of a glass fibre and resin combination that gives the watch added resistance to shock-induced damage. For the bezel, Casio employs 20 different forging processes. The bezel is then cut and polished. The bezel also leaves space for the 6900’s iconic front button, which is used to control the backlight. That backlight provides an electroluminescent backdrop that makes everything on the watch more visible, especially at night.

The Casio G-SHOCK GM-6900 has been out since February 12. Each of the colour options sells for $232 USD. The SP variety is available for $141 USD. If you’re lucky enough to find the Casio and KITH collaboration, though the chances are slim, you can expect to pay $380.

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Mr Mark Jessen

Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.

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