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Jack Daniels Bonded

Jack Daniel’s Launch First ‘Super Premium’ Whiskey in 25 Years

Iconic American whiskey brand Jack Daniel’s has announced its first ‘super premium’ product in 25 years. Much to the delight of fans Down Under, the distillery recently launched Jack Daniel’s Bonded Tennessee Whiskey as the first permanent expression in its new Bonded Series – all produced from its original HQ in Lynchburg, Tennesse .

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Chris Fletcher Jack Daniel's Master Distiller

Master Distiller Chris Fletcher | Image: Jack Daniel’s

A great addition to any American whiskey aficionado’s cabinet, Jack Daniel’s Bonded packs a punch. Using Jack’s time-honoured recipe of 80% corn, 12% malted barley, and 8% rye, barrels have been hand selected for their unique and particular characteristics of deeper colour, flavour, and aroma, which bring a darker, richer, and more oak-forward character. After tasting it for ourselves, we can say the 100-proof Tennesse Whiskey definitely doesn’t miss on flavour, offering layered notes of caramel, rich oak, and spice, giving way to a pleasantly lingering finish.

Sitting down with Chris Fletcher, Jack Daniel’s Master Distiller, he commented on the inspiration for the premium Bonded whiskey: “We started kicking around ideas about six years ago or so. And we had one idea or one word that led us there, and it was bold. We knew we wanted to create a bigger, bolder version of our classic Tennessee whiskey flavour profile that’s going to really stand up and cut through in cocktail application.”

While Fletcher believes consumers will love Bonded neat, he says it will be an absolute winner for whiskey cocktail lovers. “It’s perfect for Old-Fashioneds, Manhattans, Juleps and Sours and all these different kinds of classic riffs on cocktails,” Fletcher added. “Cocktail application was really something that we had in the back of our minds as we were developing it.”

Jack Daniels Bonded

Image: Jack Daniel’s

The new addition is Bottled-in-Bond (BIB). A strict regulation, the BIB Act of 1897, stipulates that the whiskey is a product of a single distillery, made in one season, is aged in a government-bonded warehouse for a minimum of four years and is bottled at 100 proof (50%ABV).

The packaging is inspired by the original design of the 1895 Jack Daniel’s Tennessee Whiskey bottle. Officially registered by the US Government in 1866, Jack Daniel’s is the oldest distillery in the country, with every drop still being produced and bottled in Lynchburg, Tennesse to this day.

Whiskey fans can now get their hands on Jack Daniel’s Bonded across Australia. It will be available in 700 mL bottles and is priced at Dan Murphy’s for AU$87.99. 

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