It’s been a tough 18-months for the global hospitality industry. Just when you think things are getting easier, a number of necessary restrictions begin to weigh heavily. Nightlife communities need our support and two of the biggest names in the industry have come together to lend a helping hand. United in their passion for music, Post Malone and Jägermeister are committed to supporting nightlife communities worldwide by raising awareness for the #SAVETHENIGHT initiative and continuing financial support for artists worldwide via “Meister Fund”.
Dropping a 60-second video shot by Academy Award-nominated director Zachary Heinzerling, this is a tribute to nightlife and man are we looking forward to making the most of it!
With the global initiative #SAVETHENIGHT Jägermeister has been able to support more than 1,500 artists, creatives, and bartenders from more than 60 countries. It raises awareness for the situation of thousands of creatives as well as the people that deeply miss going out and celebrating in clubs and pubs across the country.
Through the Meister Fund as part of #SAVETHENIGHT Jägermeister helps artists and creators financially so they can craft various forms of art for audiences to book and enjoy on the platform, including Meister Drop-Ins where you can privately invite an artist to host a virtual party with your friends.
A limited-edition bottle of Jägermeister serves as an additional way for supporters to actively invest in the future of nightlife where part of the proceeds go directly to the Meister Fund – a financial support system that benefits projects and innovative
ideas of artists and creatives from the Meister network of #SAVETHENIGHT.
“We wanted to help raise awareness and send support to the whole nightlife community & anyone who’s been affected during these tough times. All the artists, the creatives, the staff – this is for you”, said Post Malone.
Image: Jägermeister
