Some collabs just come out of nowhere to surprise you. The Fender x Giro Sports Design release is definitely one of them. The iconic snow gear producer has teamed up with Stratocaster maker Fender for an unexpected new partnership that brings the power of music back to the slopes. A little bit ’80s, a little bit over the top, the new Giro x Fender goggles are exactly what shred-lords have been asking for.
Founded in Santa Cruz, California in 1985, Giro Sport Design has become a leader in high-performance snow gear, responsible for arming some of the world’s best snowboarders and skiers with tools of the trade. Contrasting that, Fender is best known for dropping a series of industry-leading guitars, amps and pretty much anything your garage rock band needs to hit the stage. Naturally, the two brands share a love of all things loud and exciting so for 2022, they’ve joined forced and dished up something special for the ski and snowboard world.
“There is a deep connection between music and skiing and snowboarding culture,” Josh Reid, Giro Snow brand manager said. “For decades, music has been the soundtrack of this mountain lifestyle … And in 2022-23, music continues to play a huge part in the ski and snowboard life, from the reels that blow up on social media to the personal playlist piped into countless earbuds on the hill.”
The Fender x Giro collection comes to life across three of Giro’s top-selling snowsports goggles, The Contour, The Method, and The Axis. It also builds upon Fender’s recognisable elements, incorporating additional designs that have inspired countless days in the backcountry, park, and everything in between.
Fans of early surf-rock culture, psychedelic rock and heavy metal will take note of styling and colour cues from Fender amps and guitars, including tweed found in Fender guitar cases and amps. As well as the classic sunburst fade found on the Telecaster and Seafoam Green of the Stratocaster. Diehard fans of Fender will even recognise the Jimi Hendrix strap from Woodstock, and the Monterey Jazz Festival or the “F” of the Fender logo rotated to look like flowers.
“At times, skiers and snowboarders want to ride loud, fast, and powerful. There are also days when riders experiment and push progression. At other times, however, the ride is about shifting into the groove of a smooth flow, a rhythmic steady state. That’s what inspires this whole collection,” Giro creative director Eli Atkins said. “So, pop the earbuds in, pull the goggles down, and drop in. We’re beyond stoked to connect our community of riders with one of the most iconic music brands of all time and to celebrate the deep connection between snow and music in this one-of-a-kind line.”
The unique new goggles will be available in limited quantities at Giro.com and select specialty retailers worldwide. Check out our top picks below and get amongst the new collection.
The Contour Goggles are available in cloudburst and seafoam green colourways. They feature a self-locating magnet quick change lens system, as well as EXV+ Tech that provides unparalleled peripheral vision and Toric VIVID lens tech with optics by Zeiss mimics the shape of the human eye for superior optics.
The Method Goggles feature a Slash Seal Lens Interchange System along with a triple layer face foam with Plush Max fleece facing. The goggles also feature Injection-moulded cylindrical VIVID lenses with Optics by ZEISS that refine optics and minimize distortion.
The Axis Goggles feature an EXV Frameless Design along with a quick-change magnetic-assisted lens system. As well as Injection-Moulded Cylindrical VIVID lenses with Optics by ZEISS and EXV Expansion View Technology EVAK Vent Technology.