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Toyota was again Australia’s most popular car brand in 2025, selling 239,863 vehicles, more than double second-placed Ford, as the new-car market hit a record 1,241,037 deliveries. The bigger story sits further down the table: the Chinese brands have well and truly arrived. BYD surged into the top 10 for the first time, GWM and Chery posted huge gains, and the wave of new arrivals tipped to rock the market a year ago is now doing exactly that, while established names like Tesla, Nissan and Volkswagen went backwards. Here are the most popular car brands in Australia for 2025.
Most Popular Car Brands in Australia at a Glance (2025)
- Toyota: 239,863 (-0.6%)
- Ford: 94,399 (-5.8%)
- Mazda: 91,923 (-4.2%)
- Kia: 82,105 (+0.4%)
- Hyundai: 77,208 (+7.7%)
- Mitsubishi: 61,198 (-17.9%)
- GWM: 52,809 (+23.4%)
- BYD: 52,415 (+156.2%)
- Isuzu Ute: 42,297 (-12.2%)
- MG: 41,298 (-18.4%)
1. Toyota
Total sales in 2025: 239,863 (-0.6%)
Toyota holds top spot for the 23rd year running, still selling more than double its nearest rival even as volume dipped slightly.
2. Ford
Total sales in 2025: 94,399 (-5.8%)
Ford stays second, carried by the Ranger, which remains Australia’s best-selling vehicle, though overall numbers eased.
3. Mazda
Total sales in 2025: 91,923 (-4.2%)
Mazda again edges out Kia for third despite a softer year across the range.
4. Kia
Total sales in 2025: 82,105 (+0.4%)
Kia holds fourth with sales essentially flat, steady in a shifting market.
5. Hyundai
Total sales in 2025: 77,208 (+7.7%)
Hyundai climbs to fifth on the strongest growth among the established brands.
6. Mitsubishi
Total sales in 2025: 61,198 (-17.9%)
Mitsubishi slips to sixth after the biggest fall inside the top six.
7. GWM
Total sales in 2025: 52,809 (+23.4%)
GWM jumps to seventh, one of several Chinese brands surging up the table.
8. BYD
Total sales in 2025: 52,415 (+156.2%)
BYD storms into the top 10 for the first time, more than doubling its sales as Chinese EVs and plug-in hybrids take hold.
9. Isuzu Ute
Total sales in 2025: 42,297 (-12.2%)
Isuzu Ute slides to ninth as ute demand cooled.
10. MG
Total sales in 2025: 41,298 (-18.4%)
MG drops to tenth after a tough year, overtaken by newer Chinese rivals.
Brands That Fell Outside the Top 10
Subaru
Total sales in 2025: 39,005 (-3.9%)
Subaru sits just outside the top 10.
Nissan
Total sales in 2025: 35,511 (-21.6%)
Nissan fell out of the top 10 after a steep decline.
Chery
Total sales in 2025: 34,889 (+176.8%)
Chery was the year’s fastest climber, nearly tripling its sales.
Tesla
Total sales in 2025: 28,856 (-24.8%)
Tesla sales fell by a quarter even as the broader EV market grew.
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