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Supreme has officially unveiled its new Los Angeles store, located in West Hollywood, after teasing the new location earlier this week by way of a ‘Box Logo’ helicopter on their Instagram. New images inside the location showcase a floating skate bowl, racing car, multiple clothes racks, and an assortment of skateboard decks that are hanging on the walls like a hypebeast’s bedroom.
If you’re reading this, it’s too late to sign up for the opening day installation that will see the release of a classic red and white ‘LA Box Logo Tee’ and ‘LA Box Logo Hooded Sweatshirt’. However, keep an eye out for bookings as they open up over the following weeks via this link.
The new Supreme Los Angeles location is set to open on February 16th, 2023, at 8801 Sunset Blvd, West Hollywood, CA 90069, United States.
Related: Check out all the latest Supreme news right here.
Supreme Los Angeles
Address: 8801 Sunset Blvd, West Hollywood, CA 90069, United States Hours: Mon-Tue & Thur-Sat 11am-7pm, Sun 12-6pm Phone: +1 323-655-6205
Previously home to Tower Records, the store has undergone extensive renovations over the last 16 months, transforming it into a hypebeasts playground. Art-deco features on the exterior remain from the original building, including the angled metal pylons and panelled roof. However, the store’s interior sees a complete transformation, highlighted by a custom-made skate bowl that’s likely to remain a ‘pros only’ affair.
To circle back for a moment, the store’s history as a Tower Records location remains maybe the most interesting aspect of the new installation. Although the store closed in 2006, the history between the walls includes live performances by Rod Stewart, Randy Newman, and XTC, alongside historic record signings that attracted thousands of fans to the parking lot when Aerosmith, Keith Richards, Dolly Parton, James Brown, Duran Duran, or Brian Wilson showed up. Vintage LA’s Alison Martino tells more of the store’s history in this article published by WEHOville.
While the store’s hay-day was founded in the late 80s and 90s, it’s Supreme’s turn to bring back the crowds to the iconic West Hollywood location. The new Supreme Los Angeles location is set to open on February 16th, 2023, at 8801 Sunset Blvd, West Hollywood, CA 90069, United States.
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