Tommy Jeans Goes Low-Riding in Japan for Spring 2023 Collection
Tommy Hilfiger is embracing its cross-cultural connection, with the next chapter of the Tommy Collection by Tommy Jeans. Taking inspiration from its roots in hip-hop, the latest release dives into various street cultures from around the world through a progressive local lens, shining a light on the unique world of lowriding in Japan’s Chicano culture.
The new fashion campaign imagery may seem a little out of left field, but it does follow a familiar theme. The last Tommy Jeans collection showcased ’90s Streetwear through the “Pop Drop” and Tommy Jeans x NBA capsules respectively, however, this time, the focus has shifted. Playing more on proportions and layering for a blend of prep, skate and hip-hop aesthetics, the Tommy Spring 2023 collection comprises 55 premium pieces, each of which showcases a contemporary take on the expansive Tommy Jeans archive.
The collection itself features sporty archive pieces such as windbreakers, pullovers, parkas and more, which are reimagined through the kaleidoscope of cultures, providing classic silhouettes with turbocharged energy. Tommy Hilfiger‘s modern staples are also given seasonal twists, including the Chicago windbreaker in red and blue, which also features removable sleeves. Another highlight showcased in the collection is the Aiden baggy denim jeans in a medium wash and relaxed waist, with the baggy style being synonymous with rap music. Other staples include colour-blocked parkas, as well as sleeveless cropped denim trucker vests, letterman knitted vests and nylon hockey pullovers.
Also featured in the premium piece Tommy Spring 2023 collection is a colour-blocked recycled denim cropped jacket, unisex wide-leg cargo chinos, fleece hoodies and hemmed t-shirts along with matching unisex sets. These include paired checkerboard recycled denim trucker jackets and pants, serif stripe canvas shirts and dual-gender cargo trousers as well as a mock turtleneck cropped jumper with a matching pleated skirt.
The Spring 2023 collection also incorporates a range of accessories including a denim checkerboard bucket hat, baseball caps, as well as checkerboard sling bags. The full Spring 2023 Tommy collection will be available to shop online and at select Tommy Jeans stores worldwide.