When it comes to spruiking fancy
watches anything, professional footballers are an obvious choice. Living the life of luxury the second they step off the field, a world of supermodel wives, fast cars and adoring fans awaits the best of them, and brands, unsurprisingly, come knocking, eager for their endorsement.
One brand partnership that has run a lot deeper than a few billboards here and there, however, is that between Argentinian superstar Lionel Messi, and Jacob & Co, whose professional relationship has spawned the ‘Messi’ timepiece. Now, in aid of Only Watch, the biennial auction that sees Swiss rarities auctioned off in support of charity, the watchmaker has made a one-off ‘Jacob & Co. Epic X Chrono Messi “Only Watch” Special Edition’.
The winner of the auction, who will no doubt fork out a pretty penny for the sapphire-encrusted chronograph, will also get a meet-and-greet for two with the renowned footballer.
“When we decided to participate in Only Watch, we knew that we had to do something spectacular,” says Jacob Arabo, founder of Jacob & Co. “Producing a piece unique watch that pairs horology and extraordinary gem-setting with an exclusive experience, getting the chance to meet one of modern football’s living legends, Lionel Messi, makes this Only Watch lot out of this world. I hope it will raise a great deal of money for the cause.”
Messi added: “One of the reasons for the collaboration with Jacob & Co. was precisely to work on social projects. Congratulations and thank you to Only Watch for giving us the opportunity to auction a watch from the Jacob & Messi limited edition collection to combat such a sad illness as Duchenne Muscular Dystrophy. And thanks in advance to the people who will bid on the watch – it will be pleasure to meet the final buyer.”