Panerai Celebrated its First Internal Boutique in Australia in the Most Luxurious Way Possible
Italian luxury watchmaker Panerai is kicking off a new chapter in Australia with the internalisation of their timepiece boutique in Sydney. To celebrate this momentous occasion, the brand hosted an exclusive launch event on Friday, March 3, 2023. Lifestyle journalists and VIP guests were treated to Italian canapes from award-winning restaurant a’Mare along with a curated selection of premium cocktails, but they were merely an appetiser for what was to come. Panerai’s long-list of iconic timepieces, including the new Luminor Perpetual Calendar Platinumtech and the Luminor Due TuttoOro, were featured in all their power and glory.
Image: Panerai Sydney
Located on King Street, Panerai’s Sydney boutique draws upon the brand’s innovative timepieces and enduring connection to the ocean. The masterful use of bronze, wood, and corrugated glass cultivates an atmosphere of nautical ships and underwater exploration. Signature brass lights, wooden detailing on the sales counters, and a massive wall clock with green luminescent numerals enhance the ocean theme whilst simultaneously bringing the watchmaker’s historic legacy to life.
Speaking of that legacy, Panerai remains best known for submersible timepieces such as the iconic Luminor collection. Friday’s event showcased a number of signature models, some of which are only available to view and purchase at the Sydney location. The event will also feature exemplary new releases like the Luminor Perpetual Calendar Platinumtech and the Luminor Due TuttoOro. Both models continue a tradition of ultra-precise mechanics and eye-popping design. For example, the Luminor Perpetual Calendar Platinumtech runs on one of the most revolutionary complications in watch history.
Image: Panerai Sydney
The Luminor Due TuttoOro, meanwhile, redefines modern luxury with its slim contours and minimalist aesthetic. Its sun-brushed sandwich dial features a lightly textured surface, over which light moves at a crawl. Housing the display is a 38mm case of Panerai Goldtech, a proprietary material that incorporates copper and platinum and imparts a stunning radiance and subtle red tone. The unisex timepiece comes available in two colours—white and marine blue—the latter of which is being sold exclusively through Panerai boutiques.
Image: Panerai Sydney
This Friday’s exclusive event ushers in a new chapter for Panerai and Aussie watch lovers alike, whilst simultaneously honouring a brilliant heritage that’s well over a century in the making. VIP guests will include actors Adam Demos and Lincoln Younes, models Zac and Jordan Stenmark, and others. But the real stars are the brand’s remarkable timepieces, which will be prominently displayed throughout the area. Anyone with the slightest appreciation for haute horlogerie and Italian craftsmanship owes it to themselves to check out the new internal boutique and thus truly understand how a wristwatch can be a work of art.
