The glenlivet goonlivet feature

The Glenlivet Breaks the Rules with ‘Goonlivet’ Scotch in a Box Release

The release of a new format by The Glenlivet is breaking all the rules, and we’re here for it. Enter the Goonlivet. Rethinking every possible convention when it comes to the age-old revered tradition that is whisky-drinking, this 12-year-old single malt scotch whisky comes in a 1.5-litre ‘bag-in-box’, yes, just like the goon boxes that graced your teenage years.

Featuring a gold tap for easy pouring and a foil bag to maintain the quality of the award-winning single malt Scotch. The team behind it all worked alongside some of Australia’s top bartenders to test the prototype for cocktail-making functionality and create a flawless design.

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The glenlivet goonlivet being poured

Goonlivet | Image: The Glenlivet

Perhaps you thought you’d never return to the humble boxed beverage, but turns out there are a lot of good things when it comes to alcohol in boxed variety. It’s perfect for bartenders and at-home cocktail mixing, plus is portable (perfect for bringing along to parties or BBQs) and doesn’t break! – a truly quintessential Aussie innovation.

The exciting launch builds on The Glenlivet’s global brand heritage which goes by the philosophy ‘Original by Tradition’, an ethos that has seen the single-malt brand founded in 1824 defy many whisky conventions and encourage Aussies to drink scotch in new ways.

“The new format is a natural evolution of everything The Glenlivet brand stands for – to reach a new style of whisky drinker,” said Eric Thomson, Global Marketing Director Pernod Ricard.

“It’s a game changer. It’s so easy to make and serve cocktails, whilst The Goonlivet creates a new kind of theatre behind the bar – as it clearly stands out,” said Sarah Proietti, ALIA Bartender of the Year & Venue Manager at Maybe Sammy.

What’s even better? To celebrate, The Glenlivet has partnered with top Sydney bar Maybe Sammy to launch the whisky, along with Australian Bartender of the Year, Sarah Proietti. Maybe Sammy will also be serving ‘Goon Fashioned’ cocktails from April 1. And before you even ask, sadly yes, this is an April Fool’s joke, but Sydney-siders are lucky buggers and there’s an exclusive cocktail to be had at Maybe Sammy – one of our favourite bars in Sydney – to celebrate.

Buy a bottle of The Glenlivet 12

The glenlivet goonlivet on bar

Goonlivet | Image: The Glenlivet

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Aimee O'Keefe

Aimee O'Keefe

Aimee O’Keefe is a Sydney-based freelance writer with a background in content marketing, lifestyle, architecture and travel coverage. She completed a Bachelor's degree in Media and Communications at the University of Sydney and has worked with Universal Magazines, various leading digital marketing agencies and The Local Project.