Man of Many’s 2027 Upfront: Proudly Human, Earned Not Generated

By Man of Many - News

Updated: 3 November, 2026

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Readtime: 3 min

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The internet has never had more content in it, and less of it has ever been written by a person. Our answer for 2027 is simple. Everything we publish as journalism will keep being reported and written by a real person with their name on it. That idea sits at the centre of the Man of Many 2027 Upfront.

This is the plan we’re taking to the brands we work with next year, under one line: Proudly human. Earned, not generated.

“AI can write a thousand articles a minute, but it can’t test a watch, drive a car or sit across the table from a chef,” said Scott Purcell, Co-Founder of Man of Many. “Everything we publish as journalism is reported and written by a person with their name on it. In 2027 that’s worth more, not less.”

What’s Coming to Man of Many in 2027

Most of the Upfront is about you, the reader, because that’s what brands are actually buying. Here’s what’s on the way.

• The Man of Many Podcast Network. Daddies, born from the Male Confidence Index finding that dads want more support, is joined by new shows across the subjects we cover.
• Man of Many Shorts. A swipeable vertical video feed right here on Man of Many, built with Dailymotion, launching early 2027.
• Relaunched newsletters. Eight newsletters built around eight interests, written by our editors.
• Daily Games. Fourteen of them, from Watchle to Brandle.
• The Man of Many app. Daily Games inside it, plus paid memberships.
• Events. From Sydney Whisky Month to brand nights, and every one filmed so you can watch it if you weren’t there.
• The Man of Many 100. The 100 best products of the year, open to brand entries for the first time. Entries close Friday 27 November and the honourees are announced on 10 December.
• The Male Confidence Index 2027. The second edition of Australia’s first national benchmark of male confidence, run with Fifth Quadrant.

Why Human Journalism Still Matters

When you ask an AI tool which watch to buy or which whisky is worth it, it doesn’t make the answer up from nothing. It quotes publishers. One study of 21,311 brand mentions found 85 per cent of AI brand mentions come from third-party sites, not the brands themselves (AirOps). Listicles and articles are the two most cited formats across more than a million AI citations (Wix AI Search Lab, 2026).

So the best-of guides our team writes, and the testing behind them, matter more than ever. We have more than 1,125 of those guides under named authors, and every product in them has been through the hands of a journalist. You can read how we use AI, and where we never do, in our AI Usage and Disclosure Policy at manofmany.com/ai-policy.

A Big Year Behind Us

• Publishing Company of the Year 2026, plus Branded Content Studio of the Year and Best Use of Video at the Mumbrella Publish Awards, and Media Brand of the Year 2025 at the Mumbrella Awards.
• Australia’s most-read men’s lifestyle site in Ipsos iris for August 2026, with 261,539 Australian readers, 2.2 times the next men’s lifestyle title.
• Signed-in readers up 257 per cent in 12 months, from 7,028 to 25,109 (October 2026), and more than 116,000 of you on our newsletters.

Thank you for reading. None of it happens without you.

For Brands

The full 2027 Upfront, the hype reel and our partnership work are at advertise.manofmany.com/2027-upfront. To book a 2027 planning session, email [email protected].