In this modern world, if there is one thing worth getting incandescently angry about, it’s movie posters.
Wait, no, that doesn’t sound right. Surely movie posters rank fairly low on the list of Important Global Issues, right between the ratings for The Block and the shade of Kate Middleton’s nail polish.
It’s probably worth remembering that Bond teaser posters have basically had the exact same design for the last 20+ years. It’s almost always just Bond and the title to get general audiences to associate the name with James Bond and the 007 brand.
It’s akin to an announcement. pic.twitter.com/I0elJuHmhm
— The Words Are Not Enough (@TWANEpod) October 5, 2019
But there are a lot of film fans out there who clearly disagree. And they are, as angry film fans tend to be, pretty loud.
I swear, James Bond movies used to have good posters. pic.twitter.com/Vm7Z0QbuC3
— Martin Kessler (@MovieKessler) October 5, 2019
What they’re objecting to is the teaser poster for No Time To Die, the upcoming James Bond flick that will be Daniel Craig’s last appearance as Bond. And looking at the poster, it’s easy to see why they’re so…I mean, you can certainly understand why some people have an issue with…there’s no doubt it raises some serious…if you quint maybe you’ll spot the…
OK, fine. We give up. There doesn’t seem to be anything objectionable about this poster at all. If one really wanted to criticise it, I suppose one could say that it’s been designed to ensure that there’s nothing to criticise. It’s literally just James Bond standing in front of a wall, and the title of the movie.
Someone looks like he'd rather slash his wrists than pose for another James Bond poster… https://t.co/yGwJCTNpID
— Scott Mendelson (@ScottMendelson) October 5, 2019
But to some Bondiacs, it’s so much more. To them, this poster is the signal for the coming of some kind of martini-flavoured apocalypse. The anger over the poster is both passionate and completely inexplicable. From saying Bond looks like he’s exiting a brothel, to suggesting Craig looks suicidal, to harking back to some mythical age of perfect movie posters that can tragically never be recaptured, the fans have gone proper mental.
"James Bond : A history of how the fuck movie poster went so wrong" pic.twitter.com/ulBSaA8VJC
— Stagiaire? des Affiches ? (@StagiaireAffich) October 5, 2019
Luckily, there’s only six months or so till the movie itself comes out, and then everything will calm down, as fans rarely make much of a fuss over whether a movie is good or bad.
There has been a very mixed reaction to the new teaser poster for No Time To Die. All I'm saying is… don't judge a book by its cover. In a wider sense many Bond fans are being very negative towards the film and seem to have already made up their mind. Stay loose…#JamesBond pic.twitter.com/QU9aEfw7cy
— THUNDERBALLS.ORG (@Thunderballs007) October 6, 2019