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Kanye West Says Stem Player Sales Made $3 Million in First Day Ahead of Exclusive ‘Donda 2’ Release
By Sam Mangioni - News Published: , Last Updated:
Even by his standards, it’s been a chaotic period for Kanye West. The rapper’s public divorce with reality star Kim Kardashian has become very strange, and his new Netflix documentary Jeen-Yuhs has the world currently examining his life with a fine-tooth comb. Adding to the drama, Ye then decided to pull his upcoming DONDA 2 album from all streaming services, announcing fans could only access the latest project via his very own Stem Player. However, the marketing genius shared on social media his music gadget has made US$2.2 million (AU$3 million) in sales in just one day, claiming he would never make that kind of money on streaming platforms.
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Image: Kano
For those out of the loop, the Stem Player is a portable gadget that allows users to stream music and rework tunes like a producer. Developed by Kanye’s Tech Brand and Kano, a British electronics company Kano, the device includes a headphone jack, a USB-C port, volume controls, Bluetooth support, 8 GB of storage and a haptic engine.
Calling the Stem Player the “first Yeezy Tech product” Kanye broke the news of his incredible sales, writing: “To earn the US$2.2 million we made on the first day on the stem player the album would have had to stream 500 million times.” He added, “We did more revenue on Stem Player, without the album even being out, than we would have done with the album being out on streaming.”
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Never afraid to buck the trend, last week he shared the reason for releasing his DONDA 2 album exclusively through the Stem Player. “Today artists get just 12% of the money the industry makes. It’s time to free music from this oppressive system. It’s time to take control and build our own,” Ye explained. “You can download new music from stemplayer.com. You can play 4 different elements of the track: vocals, drums, bass and music. It also has a MP3 player available. We currently have 67,000 available and are making 3,000 a day.”
DONDA 2 is scheduled to drop on February 22.
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