Men’s cocktail attire might sound casual in spirit, but it’s actually a semi-formal dress code obliging some genuine sartorial style. Commonly requested at weddings, the men’s cocktail dress code has origins in the 1920s and 30s, when wealthy elitists routinely started drinking before dinner. Rather than admit to their growing alcohol dependencies, the avid socialites did the opposite by giving the ritual its own catchy name: cocktail hour. A distinguished men’s cocktail dress code soon followed. Now here we are almost a century later and men’s cocktail attire lives on at weddings, classy sporting events and other social engagements. Of course, some of you might be asking: what is male cocktail attire, specifically? Well, we’ve made a proper men’s cocktail dress code guide exclusively for you. Use it wisely, and no one will notice just you how drunk you really are.
This article is part of our Suited and Booted Series
What is Cocktail Attire for Men?
For starters, don’t get too hung up on the ‘cocktail’ part, whereas cocktail attire has little to do with happy hour drinks after work. Instead, cocktail attire is what you wear to weddings, formal sporting events and adult celebrations. In the simplest sense of the concept, this entails semi-formal (or formal) attire touting more sophistication than what you might wear during the day, but more versatility than what you might wear to a black-tie event. In that regard, it’s a bridge between two worlds: casual day attire and fancy night time attire. As a result, the cocktail dress code for men is elegant and semi-formal in spirit, but not without an edge of personal expression. We’re talking tailored two-piece suits with some texture to them, nifty ties, dress shirts and shiny pairs of dress shoes.
However, given that there’s simply no shortage of reasons to party these days, one should also be aware of the “smart casual” cocktail dress code. As the name implies, smart casual cocktail attire for men offers a little more flexibility. That means you can theoretically ditch the tie, or throw on a tailored blazer instead of the two-piece suit. Also acceptable under the men’s smart casual cocktail dress code are things like nice denim pants and stylish slip-on shoes.
What’s most important is that you know for certain what the occasion calls for. If you’re meeting friends for drinks at a nice restaurant, smart casual cocktail attire will suffice. But if you’re going to a wedding or anniversary as a guest, stick with the traditional men’s cocktail dress code and you’ll be turning heads for all the right reasons.
History of the Cocktail Dress Code
The Prohibition might have run from 1920 to 1933 in the USA, but someone apparently forgot to tell all the wealthy people. More to the point, alcohol was flowing liberally among the well-heeled folks of America and other first world countries back in the 1920s and 30s, so much so that they even began enjoying a boozy beverage or two before dinner. Since all social activities required an element of formality for men back in the day, male cocktail party attire was introduced. The proper men’s cocktail dress code has been around ever since.
Do’s and Don’ts of Cocktail Dress for Men
If you’re about to throw on that cocktail suit, but still unclear as to whether you’re following proper protocol, here are some trusty “do’s” and “don’ts” to help guide you:
- Do feel free to inject your own personal touch by way of texture, colour and pattern.
- Don’t go overboard with loud colours and flashy prints.
- Do wear a tailored two-piece suit or nice blazer with matching trousers.
- Don’t overdress by rocking a tuxedo.
- Do aim for quality in material and design alike.
- Don’t wear something so demonstrably stylish that you’ve upstaged the guest of honour.
- Do wear a tasteful accessory like a dress watch or pocket square.
- Don’t show up sporting layers of bling.
- Do reach out to the person hosting the event if you’re unclear as to what cocktail dress code they’re aiming for (i.e. smart casual vs traditional).
- Don’t try to persuade that same person that they should opt for one dress code over another because it suits your wardrobe.
Cocktail Dress Code Clothing Tips & Suggestions
To avoid any confusion, we’re focusing on traditional cocktail attire for men when dispensing the following pointers (though if you have any questions about the smart casual dress code, be sure to check out our guide). Here are some essential clothing tips and suggestions for the men’s cocktail dress code:
Men’s Cocktail Suit
The first rule of men’s cocktail attire: wearing a suit is not optional. In fact, we’d go as far as to say it should be a tailored suit that shows off some personal style. Now bear in mind there’s no need to go overboard by grabbing that tux out of the garment bag since black tie is, after all, it’s own respective men’s dress code. Instead, opt for a nice suit or blazer ensemble.
In our opinion, you’ll want a cocktail suit that’s fitted neatly and usually in darker colours. And as always, make sure you’re sporting some quality fabrics. However, we do want to emphasise once again: this is not black tie and you shouldn’t overdress. Likewise, don’t overdo it to the point where you’ve upstaged the groom or guest of honour. In other words, feel free to add the personal touch, but avoid loud colours, patterns and details. It’s not always about you, champ.
Men’s Cocktail Attire Shirt
First and foremost, you want to wear a shirt that matches your suit. For that reason, you should stick with neutral colours. We’d recommend either a quality white shirt or a dress shirt in colours like navy blue or grey. And if you’re going with a pattern (stripes, checks, etc), make it a low-profile pattern that doesn’t clash with the rest or your outfit, or jump out on its own. To avoid limp shirt collars, opt for materials like cotton with fabric weaves.
Men’s Cocktail Attire Neckwear
With so much going on in fashion these days, it feels a tad antiquated to say that ties are mandatory when it comes to cocktail attire. Nevertheless, we’re going to assert that a tie is indeed mandatory, because who are you (or we) to reinvent the wheel? As for the bow tie, there might a few bold men out there who make one part of their cocktail attire regimen, but we suggest saving it for a black-tie event.
Men’s Cocktail Attire Accsessories
The men’s cocktail dress code leaves room for accessories, but be sure not to go overboard. As far as the essentials are concerned, a trusty pocket square or boutonniere flower delivers the perfect touch of subtle style. Pair that with either a premium dress watch, a tie bar or some nice cufflinks and you’re good to go.
On a somewhat related note, we should mention that a fresh haircut and clean shave might not separate you from the pack, but the absence of both will definitely make you stand out…for all the wrong reasons. In other words, be sure to get your groom on before the big event. It’s just common sense.
Men’s Cocktail Attire Shoes and Socks
Get yourself a pair of formal dress shoes, keep them clean and shiny, and make sure they match with the rest of your outfit. As for the socks, they should always come up over the calf so as to cover your leg skin even when you’re sitting down (unless opting for loafers). Patterns on the socks are acceptable, permitted they still blend elegantly with your jacket and trousers. Now you’re looking sharp from head to toe!
This article is part of our Suited and Booted Series