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VB Corduroy Cap

VB Rereleases Famous Green Corduroy Hat


When people say that Australians have no culture, what they’re really saying is that they don’t understand Australian culture; it’s more of an admission of a lack of discernible critical nuance rather than an educated slight against the beloved phrases, rituals and products that have helped shape this fantastic nation.

Whether it’s sucking tea through a Tim-Tam, wrestling a croc to impress a sheila or spinning a goon sack on a Hill’s Hoist, us Australians have a rich and proud set of traditions and values which we lovingly uphold, no matter what anybody says. One such tradition, is our inherent ability to celebrate a local brand by way of wearing a daggy cap with its logo emblazoned across the front.

Hell, even our Prime Minister does this, with no irony whatsoever.

Beset by the consistent lack of curation surrounding the many and varied crap caps that call Australia home, one Instagram account has set out to put all the very best Aussie lids in the one place: Australia’s Best Hats Official aka @hatsgreatesthits.

The premise? All of Australia’s most famous head-toppers artistically presented through a series of photos proudly putting late 20th century Australiana front and centre.

Australia’s Best Hats Official has been on somewhat of a mission to get brewers of our unofficial national beer, VB, to bring back their iconic green corduroy baseball cap and, somehow, it’s worked.

Though already sold out, VB, who produces hipster fashion on the side of their brewing concern, rereleased this hyper-daggy item of sartorial repute in accordance with ABHO’s behest.

On the topic of the emerald green headwear in question, the poster behind @hatsgreatesthits offered a lengthy and enthusiastic description of what they described as, “Without doubt the most beautiful object ever created by human hands”.

Whether or not this is concensus is impossible to say, all we can confirm is that we take our own hats off to their efforts.