Volleys coopers

Coopers & Volley Bring the XPA Sneaker To Life

If you loved ripping the Ultimate Shoey with your pair of Victoria Bitter x Volley’s, then you will absolutely adore the latest creation from the clearly beer-obsessed sneaker company. Dubbed The XPA Sneaker, Volley has teamed up with Coopers to bring another uniquely Australian shoe, the Coopers XPA Volley. Available through selected venues from this week, the limited-edition sneaker features Coopers XPA’s distinctive purple colour across the classic Volley silhouette.

You’ll Also Like:
The Lagavulin 11 Year Old Guinness Cask Finish Approved By Ron Swanson Himself

Coopers xpa sneaker

“Like Volley, Coopers has a long and proud history making quality products for Australians,” said Coopers marketing and innovation director Cam Pearce. “Our brands are among the best known and loved in this country, so it made sense for us to join forces to create the ultimate Aussie footwear.” Fairdinkum.

Bringing together iconic Australian brands like an epic duet in front of the whole nation, Coopers and Volley join in chorus to produce the Coopers XPA Volley. With both brands, similar heritages making the partnership an obvious choice, Volley Australia Marketing Manager, Sam Despotidis, said: “When we put the call out to our fans on what collaborations they’d like to see, they asked for Coopers.”

“Our customers value quality and having fun with their mates, which aligns with Coopers XPA drinkers and what they value. The Coopers XPA x Volley deuce style sneaker is the ideal footwear for a Sunday session or beers at the pub.”

Getting yourself a pair, however, won’t be as simple as rocking up to your local. Instead, the limited-edition sneakers will be made available to customers who purchase a case of Coopers XPA at selected Bottle-O, Big Bargain and Cellarbrations stores around the country. Just enter in your promotional code and you’ll have the chance to grab a pair for only $89.99. If you’re partial to a beer off tap instead of from the can, you’ll be able to win a pair at your local through scratch and win cards available at more than 60 participating drinking venues across the country.

Alongside the Coopers XPA Volley will be XPA branded socks and caps, in addition to limited edition XPA enamel pins, while stocks last.

Check it out

Join Our Exclusive Community!
Keep up with the latest trends, best stories, and crucial updates from Man of Many direct to your inbox.

Coopers xpa sneaker

Coopers xpa sneaker

You’ll Also Like:
YORK Athletics Mfg. – The Performance Footwear Worn by Pro-Athletes
Bundaberg Rum Celebrates an Aussie No.9 with the 9-Year-Old Cameron Smith Batch
How to Make the Perfect Old Fashioned for International Whisky Day

Elliot Nash

Elliot Nash

Elliot Nash is a journalist and content producer from Sydney with over five years’ experience in the digital media space. He holds a Bachelor of Communications (Media Arts & Production) from the University of Technology Sydney and a Diploma of Screen & Media from the Northern Sydney Institute of TAFE. Specialising in pop culture, news & current affairs, photography, audio and hi-fi, Elliot’s work has featured in 9News.com.au, 7NEWS.com.au, Next Luxury, Alive Radio and WhistleOut. He currently works as a Context Executive at Yoghurt Digital.