If you loved ripping the Ultimate Shoey with your pair of Victoria Bitter x Volley’s, then you will absolutely adore the latest creation from the clearly beer-obsessed sneaker company. Dubbed The XPA Sneaker, Volley has teamed up with Coopers to bring another uniquely Australian shoe, the Coopers XPA Volley. Available through selected venues from this week, the limited-edition sneaker features Coopers XPA’s distinctive purple colour across the classic Volley silhouette.
“Like Volley, Coopers has a long and proud history making quality products for Australians,” said Coopers marketing and innovation director Cam Pearce. “Our brands are among the best known and loved in this country, so it made sense for us to join forces to create the ultimate Aussie footwear.” Fairdinkum.
Bringing together iconic Australian brands like an epic duet in front of the whole nation, Coopers and Volley join in chorus to produce the Coopers XPA Volley. With both brands, similar heritages making the partnership an obvious choice, Volley Australia Marketing Manager, Sam Despotidis, said: “When we put the call out to our fans on what collaborations they’d like to see, they asked for Coopers.”
“Our customers value quality and having fun with their mates, which aligns with Coopers XPA drinkers and what they value. The Coopers XPA x Volley deuce style sneaker is the ideal footwear for a Sunday session or beers at the pub.”
Getting yourself a pair, however, won’t be as simple as rocking up to your local. Instead, the limited-edition sneakers will be made available to customers who purchase a case of Coopers XPA at selected Bottle-O, Big Bargain and Cellarbrations stores around the country. Just enter in your promotional code and you’ll have the chance to grab a pair for only $89.99. If you’re partial to a beer off tap instead of from the can, you’ll be able to win a pair at your local through scratch and win cards available at more than 60 participating drinking venues across the country.
Alongside the Coopers XPA Volley will be XPA branded socks and caps, in addition to limited edition XPA enamel pins, while stocks last.