Viral ‘Big Red Boots’ Fetching Thousands Before Release
It’s the trend that no one saw coming, ‘Big Red Boots’ that you need assistance to physically extract from your feet. And while we thought the viral boots were nothing more than a quick gimmick, they’re proving their ability to stay at the forefront of the sneaker zeitgeist as their release date fast approaches. In fact, they’ve stolen the limelight from LVMH’s Tiffany & Co. x Nike Air Force 1 collaboration that seemed to come and go in a matter of hours.
They’re a troll, but are they a glimpse into a dystopian future of sneakers? Sneaker culture is ready to declare 2023 as the year for cartoon boots, especially if you read into the prices listed on secondary market sites such as StockX and GOAT where MSCHF’s Big Red Boots are fetching up to AUD$2000. It’s clear there’s more to come in the cartoon-sneaker world. Sonic? Let’s see it MSCHF.
Related: Want to cop a pair for yourself? MSCHF’s Big Red Boots are releasing on February 16th.
As mentioned previously, MSCHF is the same company that brought us Lil Nas X’s “Satanic” Air Max 97s with real human blood, the $98K “Birkinstocks” Made from Real Hermès Bags, and most recently, the WD-40-inspired Cologne.
The brand has a habit of inserting itself into popular culture with legal trouble, often walking the fine line between parody and rip-off. Last year MSCHF was subject to a court order that stopped the sale of its ‘Wavy Baby’ sneakers, a collaboration with rapper Tyga, where they blatantly ripped off the Vans Authentic. Again, in 2021, a U.S. District Court judge granted Nike a temporary restraining order against MSCHF after it sued the company for trademark infringement on Lil Nas X’s “Satanic” Air Max 97s.
A bad omen for the brand? Absolutely not. No amount of legal trouble has stopped celebrities from getting a ‘fit off’ on Instagram this week in a pair of Big Red Boots, with the likes of Diplo, Lil Wayne, Rich The Kid, Shai Gilgeous Alexander, and Coi Leray all seen wearing a pair.
This has inflated the price of the viral boots, with ‘Asks’ on resale sites such as StockX and GOAT ranging anywhere from AUD$2000-5000. Sale prices are hovering around AUD$2000 prior to release.
MSCHF’s ‘Big Red Boots’ are releasing to the general public on February 16th at 11 a.m. ET at mschf.com with a retail price of USD$350. This will likely be the only chance to cop a pair before they hit the secondary market.
Buy it here (MSCHF) Buy it here (StockX) Buy it here (GOAT)
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