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Celebrate the Spirit of the FIFA Women’s World Cup 2023 with Hublot

In Partnership with Hublot

For true lovers of football, only one watchmaker can match that endless passion for the beautiful game: Hublot. As the Official Timekeeper of the football event of the year—the recently wrapped up FIFA Women’s World Cup 2023—the luxury Swiss brand measured every thrilling, edge-of-your-seat minute across all 64 of the tournament’s fixtures.

When it comes to football, every second counts, which is why each match of the FIFA Women’s World Cup 2023 ran on Hublot Time. From the fourth official boards that took inspiration from the brand’s iconic Big Bang shape and the multitude of Hublot-powered LED boards used throughout the tournament, to the watchmaker’s luxury smartwatch—the Big Bang e Gen3—being worn by all of the competition’s officials, the FIFA Women’s World Cup 2023 showed that Hublot lives and breathes football like no other watch brand.

Spain’s Midfielder and Friend Of The Brand, Alexia Putellas | Image: Hublot

Pushing Football Forward

“This is the most exciting season in women’s football – the build-up to the FIFA Women’s World Cup! It brings everyone at Hublot enormous pride to be serving as the tournament’s Official Timekeeper,” said Hublot CEO Ricardo Guadalupe. “As ever, in the spirit of being first, different and unique, Hublot was the first luxury Swiss watch company to enter football and we continue to throw ourselves into developing it, particularly the women’s game.”

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2023 Women’s World Cup Referee, Stephanie Frappart | Image: Hublot

For evidence, Hublot has indeed thrown itself into developing football, look no further than the Big Bang e Gen3 timepieces that were distributed to all 107 officials (33 referees, 55 assistant referees and 19 video match officials – 94 of whom are women). These devices combined the brand’s Big Bang design language with cutting-edge materials and the very latest in connected technology, including a range of functions exclusive to officials’ timepieces that were designed to keep them on top of proceedings throughout the course of a game, such as the ability to monitor yellow cards and added time at each game’s conclusion.

Fortunately, the elite officials of the FIFA Women’s World Cup aren’t the only ones who can enjoy the next evolution of Hublot’s innovative smartwatch offering. Following in the footsteps of the Big Bang e FIFA World Cup Qatar 2022—a timepiece released last year to celebrate the world’s largest sporting event—Hublot’s Big Bang e Gen3 offers a fusion between tradition and innovation, taking the unmistakable aesthetic of the Hublot’s flagship Big Bang model and combining it with a range of forward-looking materials (like microblasted and polished black ceramic) and the intelligence of the Wear OS by Google operating system. 

The Big Bang e Gen3 timepiece will be adorned by 107 officials | Image: Hublot
The Big Bang e Gen3 was worn by 107 FIFA Women’s World Cup 2023 officials | Image: Hublot

Every Moment Measured

While 2023 was Hublot’s third time as Official Timekeeper—having taken on the role in the 2015 and 2019 tournaments in Canada and France respectively—it was undoubtedly the most thrilling chapter in the brand’s collaboration with the FIFA Women’s World Cup yet. In that spirit of excitement, Guadalupe assured us we could rely on Hublot Time across every electrifying second: “Hublot will keep track of every minute of every match, feeling every breath, sensing every moment, from first to final whistle.”

To carry on the spirit of the FIFA Women’s World Cup 2023 in the wake of the final whistle, check out Hublot’s Big Bang e Gen3 (and the entire Hublot range) via the link below.