Watches & Wonders 2022: A Guide to Watch Trade Show

Like bees to the honey pot, eagle-eyed watch fans are descending on the picturesque streets of Geneva this week, keen to get a first glimpse of the world’s most impressive timepieces. Watches & Wonders 2022, the industry’s biggest trade show, is officially kicking off from March 30 – April 5, bringing a host of familiar faces along for the ride. This year marks a welcomed return to full-scale in-person presentations after a brief hiatus pushed the iconic watch expo predominantly online in recent years, but that isn’t to say things aren’t going digital. Watches & Wonders 2022 will see a hybrid format take shape, allowing those lucky attendees from across the globe to tune in and watch the unveiling in real-time. For the budding watch collector with a burning desire to see the latest and greatest from iconic names such as Rolex, Seiko, TAG Heuer, A. Lange & Söhne, Hublot, IWC Schaffhausen and Jaeger-LeCoultre, the event promises to deliver in spades. To make the most of the long-awaited event, we’ve dispelled the key information you need to know. Here is a complete guide to Watches & Wonders Geneva 2022.

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Watches & Wonders Guide 2022: Here’s What You Need to Know

2 watches wonders 2022 complete guide

Image: Watches & Wonders

What is Watches & Wonders?

Held annually, Watches & Wonders is the largest watchmaking summit in the world. Over the course of one week, brands, representatives, retailers and executives from across the globe gather in one place to discuss the future of the industry and unveil the latest ground-breaking novelties. Previously known as Salon International de la Haute Horlogerie (SIHH), the event was rebranded in 2019, however, 2022 will mark the first time the event has gone ahead in-person under the new moniker. Importantly, the show will be continuing to share the same product launches, panel discussions and keynotes fans have come to know and love. For years, watch brands such as Rolex have used this platform to reveal new models and variations to their existing portfolios, while also teasing product innovations currently in the pipeline.

“A major event for professionals in the sector, the long-awaited salon unites 38 exhibiting brands in Geneva for the first time physically under one roof. It is an important opportunity for us to get together each year and be heard, with one strong, collective voice,” Jean-Frédéric Dufour, president of the Exhibiting Committee and chief executive officer of Rolex SA said. “The aim of this international event is also to showcase the world’s watchmaking capital. Whether historic Maisons, young brands or independent watchmakers, it is an honour to represent the Exhibitors here, and through them the industry in all its forms. So many faces with a single passion, so much know-how, inventiveness and optimism for future challenges that we will face together.”

Watches wonders 2022 complete guide

Image: Watches & Wonders

For Watches & Wonders 2022, the hybrid event will see both physical and digital activations play out. Event organisers have confirmed that Touch & Feel sessions will allow attendees to interact with the products, while studios and booths equipped with Visiodome will enable the Maisons to present their new timepieces and jewellery remotely. For those watching along at home, a digital system has been set up through the official Watches & Wonders website and YouTube channel.

“After two years of pandemic and 100 per cent digital editions, it was important to be able to gather again the main actors of our industry,” Emmanuel Perrin, president of the Fondation de la Haute Horlogerie said. “For the first in-person event under its new name, Watches and Wonders Geneva inaugurates the largest watchmaking salon ever organised in Geneva. We should see it as a symbol of a new era, inviting us to look serenely to the future. I would like to associate and thank all the people, actors, partners and participants for their work and their unfailing commitment to ensure that the salon takes place in the best possible conditions.”

What to Expect

As outlined by the event organisers, keynotes from the exhibiting Maisons, panel discussions, CEO speeches, expert opinions and all new product releases will be shared across both Morning and Late shows. These viewing times will give eager watch fans the opportunity to look over the new releases in full detail, broadcast live from the salon and available online and on-demand. However this year, there are some major highlights.

An exhibition entitled Time Design will dive deep into the unique history of the wristwatch, exploring 100 iconic designs of the 20th and 21st centuries. From there, attendees will also be invited to learn more about the remarkable life of Gérald Genta. The leading watch designer and artist, who died in 2011, left behind a legacy of incredible timepieces, forged over a five-decade-long career that birthed partnerships with OMEGA, Audemars Piguet, Cartier and of course, his very own watch brand.

The 2022 event will also showcase Watches & Wonders’ new partnership with leading art school HEAD and École d’art de Lausanne. Featuring interactive AR points, the exhibition aims to immerse visitors in the world of watch design, a sentiment carried through in the LAB area of the event. From NFTs and sustainable developments to the bold new frontier of watchmaking, this element takes attendees on a journey beyond the metaverse. For the real horological aficionados, however, Watches & Wonders marks an annual gathering of the brightest and best. The 38 exhibitors on display are anticipated to show off their latest and great novelties, while also outlining plans for future releases. Expect to see big announcements from brands such as Seiko, TAG Heuer and Piaget throughout the week.

Who is At Watches & Wonders 2022?

With 2022 marking the largest watchmaking summit ever held in Geneva, Watches & Wonders promises to deliver some serious brand power. This year, 38 exhibitors will showcase their horological work, both physically and digitally. Here is a list of exhibitors for this years’ event:

  • A. Lange & Söhne
  • Angelus
  • Armin Strom
  • Arnold & Son
  • Baume & Mercier
  • Cartier
  • Chanel
  • Chopard
  • Cyrus Genève
  • Czapek & Cie
  • Ferdinand Berthoud
  • Grand Seiko
  • Hermès
  • Hublot
  • IWC Schaffhausen
  • Jaeger-LeCoultre
  • Laurent Ferrier
  • Montblanc
  • H. Moser & Cie.
  • Oris
  • Panerai
  • Parmigiani Fleurier
  • Piaget
  • Rebellion Timepieces
  • Ressence
  • Roger Dubuis
  • Rolex
  • Speake-Marin
  • TAG Heuer
  • Trilobe
  • Tudor
  • Ulysse Nardin
  • Vacheron Constantin
  • Van Cleef & Arpels
  • Zenith

When is Watches & Wonders 2022?

This year, Watches & Wonders 2022 will take place from March 30 – April 5. The professional Salon is available by invitation only, with the official program outlining a series of impressive and informative discussions. Specifically, the Morning Show and Late Show will kick off every day, providing on a live journey through the highlights of the Salon. These will include major launches, brand keynotes, panel discussions hosted by industry experts, and exceptional pieces.

As the event kicks off and stunning new novelties are unveiled to the world, we’ll be on hand to cover all the latest and greatest releases. Throughout the week, we’ll be showcasing the best watches and major announcements from the long-awaited event, which you can stay track of here. For the time being, however, sit back and enjoy the best watchmaking has to offer.

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Image: Watches & Wonders

General FAQs

When is Watches & Wonders 2022?

Watches & Wonders 2022, the industry's biggest trade show, is officially kicking off from March 30 - April 5 and will be held in Geneva, Switzerland.

Who is at Watches & Wonders 2022?

At Watches & Wonders 2022, a number of the world's biggest and most iconic watchmakers will be debuting nolveties, alongside giving a series of keynotes presentations about the industry. This year's event will see presentations from iconic names such as Rolex, Seiko, TAG Heuer, A. Lange & Söhne, Hublot, IWC Schaffhausen, Jaeger-LeCoultre and many more.


Nick Hall

Nick Hall is the Editor-in-Chief of Man of Many and an accomplished journalist. He completed a Bachelor of Creative Industries at the Queensland University of Technology, with a double major in Journalism and Music. Prior to working at Man of Many, Nick spent two years as a journalist with Inside Franchise Business, focusing on small business, finance and legal reporting. In 2021, Nick was named B&T's Best of the Best Journalist of the Year. With an extensive background in the media industry, Nick specialises in feature writing, fashion, lifestyle and entertainment content. A qualified barber and men's stylist, Nick also holds a Cert III in Barbering from the Queensland Hairdressing Academy.