It was bound to happen, but Cadbury has announced a price rise for Freddo Frogs and Caramello Koalas in Australia for the first time in a decade due to the record global price of cocoa. This has forced the price to move from its inflation-busting price of $1 to a whopping $2, representing a 100% price increase.
“Due to the record global price of cocoa, and increased input costs, we have adjusted the RRP from $1 to $2,” said Cadbury in a statement posted across its social media platforms today. “We appreciate your understanding and continued support as we strive to deliver the high-quality chocolate you love, made with the best local ingredients.”
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If there’s anything positive to take out of this news, it’s that other classic chocolates are safe for now. Furthermore, Cadbury was quick to remind us that the share bags (loose emphasis on “share”) are still great value for money, priced from around $6 for a 12-pack (50 cents a frog) at Coles.
“Sharebags of Freddos and Caramello Koalas are also available and offer great value,” the statement reads.
Users on Reddit weighed in on the issue years ago, stating the Freddo Frog is a “Touchstone for price changes as they’ve been around for so long.”
“They’re up there with other price anchors such as gold, platinum and an oil barrel. We should swap the eurodollar for Freddos,” suggested one user from the UK.
Consumers often use price-set confectionary as a barometer for inflation, and this price increase to the humble Freddo Frog and Caramello Koala follows a similar theory to the infamous ‘Big Mac Index’.
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