It turns out Justin Bieber really does get his weed from California, with the superstar recently announcing his partnership with Los Angeles based cannabis company Palms. His first product launch includes packs of pre-rolled joints named Peaches after his recent hit single that was released in March of this year.
The limited-edition product consists of seven 0.5 gram pre-rolls that includes Sativa, Indica and Hybrid strains, all with a “peachy’ flavour. The Bieber cheeba dropped today across dispensaries in four states — California, Nevada, Massachusetts, and Florida — for a retail price of USD$50.00 (AUD$69.00).
The 27-year-old said he wanted to introduce his own range of cannabis products to help remove the stigma associated with the drug and help people with mental health concerns. “I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatise it – especially for the many people who find it helpful for their mental health,” Bieber said in a statement. “I wanted to make sure that I was doing something with them that felt genuine, and Peaches felt like a good place to start.”
Speaking to Vogue, the Candian singer said a portion of the profits will be contributed to support Veterans Walk and Talk, a charity that utilises cannabis and other psychedelics to support ex-service military people and The Prisoner Project, which fights for criminal justice reform related to marijuana convictions. “Weed was something that I felt people tried to make me feel bad for enjoying,” Bieber told Vogue. “But I’ve now found a place in my life for weed products that have been beneficial in my human experience.”
Noah Annes, a co-founder of Palms, said: “Justin’s vulnerability and openness about his mental health struggles impressed us beyond measure, and we knew immediately we would want him to be at the helm of our first-ever collaboration. With Justin’s help shining the spotlight on these important topics, we hope to inspire others to talk more freely about both mental health and cannabis consumption.”