By now, we’re all well aware that luxury house Dior is no stranger to venturing out of the fashion world. Over the past few years, we’ve seen the legendary maison sink its claws into the homewares game, with the release of the Gothic Halloween Collection, alongside a rather unexpected foray into the outdoors with the functional Gardening Set. Last year, we even saw Dior team up with Vespa for a unique ode to monopod transport, proving once and for all that there really isn’t much that Dior won’t touch. Never has that sentiment rung more true than with Dior’s latest collection. In a move well out of left-field, the famed fashion house has debuted a new range of furniture, designed to encapsulate the very best of Parisian cafe culture.
Importantly, this isn’t the first time Dior has dipped its toes in the furniture game. The label previously collaborated on a range of furniture with French industrial architect and designer Philippe Starck, creating an Italian-made aluminium reinterpretation of the classic Medallion chair, entitled “Miss Dior“.
For this new collection, Dior Maison has turned to French designer Sam Baron, unveiling a host of exclusive furniture pieces from the Grand Prix de la Création de La Ville de Paris award-winner. The outdoor furniture collection is manufactured in France and consists of a chair and an armchair that are adorned with openwork cannage that evoke the oval shape of the medallion chair, a symbol of French art de vivre and a Dior icon in its own right. It also features round and square tables crafted in green metal that complete the new outdoor furniture collection.
While the new range certainly does spell a bold new vision for Dior, the maison hasn’t travelled far from familiar ground. Last September, Dior teamed up with Baron, along with 16 other designers, to reinterpret Dior’s ‘Medallion’ chair for the Milan Salone del Mobile. Sam Baron’s reinterpreting was made up of four pared-back chairs assembled together in a deliberately haphazard way. Dior’s new Outdoor Furniture collection can be found at 30 Montagne’s “La Patisserie Dior” and Dior cafés around the world, with the pieces also available in-store and at select Dior boutiques.