LIT tires are designed with a wide (9mm) reflective side wall that allows cars approaching your bike from in front or behind to see you at night. The improved visibility is dramatic and there are no trade-offs to make in terms of performance, durability or cost. Their first model is a 700×28 folding tire. $35
This post is sponsored by Crowd Supply: Transforming great ideas into successful products. It is the first marketplace where projects undergo a seamless transition from crowdfunding to pre-order to shipment, allowing project creators to fully capitalize on the high level of interest that they initially generate with backers and early adopters. Crowd Supply is the future of product development. For more information, visit www.crowdsupply.com.