While it’s important to know just what a cougar is, it’s equally important to know your role, in this instance; as a cub. Put simply, a cub is a young man that a cougar spends time with and money on. She very much considers them to be her’s, as do they. While this relationship may begin on a purely physical basis, a Sugar Mummy/Cub partnership can be built on mutual interests and activities, much the same as a traditional relationship.